A food observance on March 21 celebrating vermouth, a fortified and aromatized wine infused with botanicals, for its history, versatility in cocktails, and social enjoyment.
Last updated February 26, 2026 · by the
Holiday Calendar Team
Giancarlo Mancino, a renowned Italian bartender and vermouth producer, created World Vermouth Day in late 2020, with the first edition celebrated on March 21, 2021, to champion vermouth in all its forms from every country and promote community and appreciation of the category.
Raise your glasses and toast to Vermouth Day on March 21! This delicious, aromatic drink has been a staple in many cocktails for centuries. Its origins can be traced back to ancient civilizations such as Egypt and Greece, where it was used for medicinal purposes. Today, vermouth is enjoyed all over the world and comes in various flavors – from sweet to dry to herbal blends. It's the perfect addition to any cocktail or even enjoyed on its own. So let's raise a glass and celebrate this beloved drink on Vermouth Day!
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WHY THIS DAY MATTERS
Did you know vermouth was first created in 18th century Italy? And since then, its popularity has spread all over the world. Its rich history and cultural significance make it a beloved drink by many, with different regions creating their own unique versions of the fortified wine.
This fortified wine is often used as a key ingredient in many classic cocktails, providing a complex and flavorful base. It adds an herbal, slightly bitter note that can enhance the overall taste of a drink - making it an essential component for mixologists everywhere.
While vermouth is most commonly used in drinks, it also has a place in the kitchen. Its unique flavor profile makes it an excellent addition to marinades, sauces, and dressings. And let's not forget about cooking with it - many chefs use vermouth to add a splash of complexity to their dishes!
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