Alabama
- 1Inter Miami CF
- 2Atlanta United FC
- 3Columbus Crew
- 4St. Louis City SC
- 5Charlotte FC
Holiday Calendar analyzed ticket sales by state, Google Trends searches around teams, and Twitter mentions for the six-month period ending in July 2024.
Ranked first through fifth, 51 states and territories.
Every study on this site is a fresh poll. Here’s exactly how this one was run.
To determine the most popular MLS team in each state, Holiday Calendar developed a composite index drawing from three independent data sources over the six-month period from January through July 2024. First, we analyzed anonymized secondary-market ticket sales data by buyer location to assess which MLS teams generated the highest purchase volume in each state. Second, we examined Google Trends search interest for all MLS team names and related terms, weighted by state-level search volume relative to population. Third, we collected and analyzed geotagged Twitter/X mentions of MLS team names and official handles, mapping posts to state of origin based on user profile location data. Each data source was normalized on a 0–100 scale and weighted equally to produce a composite popularity score for each team in each state. States were assigned to the team with the highest composite score. This multi-source approach was designed to capture fan engagement across purchasing behavior, online search interest, and social media conversation, providing a more holistic measure of fandom than any single metric alone.
The map and the numbers are free to use. We only ask for a link back to the study so readers can see how it was measured.
Contact the research teamHoliday Calendar, “Most Popular MLS Team by State” (July 2024). https://www.holidaycalendar.io/blog/most-popular-mls-team-by-state