The world's calendar of cultural moments
Holiday Calendar is the global hub for holidays, official, unofficial, and emerging. Millions use our platform to discover what to celebrate, and brands rely on us to turn ideas into moments that capture attention.
Where millions learn about the holidays that matter
We started with a simple observation: the calendar is culture. Every day carries a reason to celebrate, and the holidays people share, from the official to the delightfully obscure, shape what they talk about, search for, and buy.
Today, Holiday Calendar tracks thousands of holidays across every month, country, and category, and has become the place brands come to join the calendar itself, creating new holidays, sponsoring established ones, and building campaigns around the moments their audiences already celebrate.
Over 80 million people explore our holidays each year
exploring holiday content across our network
with a 29.1% average open rate on announcements
journalists, writers, and creators who amplify holidays
Agencies rent attention. We own the venue.
Holiday marketing agencies buy placement in other people’s channels. Your day launches inside the calendar people already check: our pages, our emails, our media relationships. Distribution is built in, not bought.
One team, three disciplines
Strategists first
Every engagement starts with data: search demand, seasonal trends, and audience research shape which date and angle your brand should own.
Storytellers by craft
A holiday only works if people care. We write origin stories, page content, and campaign narratives that feel cultural, not corporate.
Amplifiers at heart
Launch day is the beginning. We put holidays in front of subscribers, journalists, and creators until they take on a life of their own.
“The calendar is culture. A good day gives people a reason to talk, cook, and celebrate, and it comes back every year without being re-bought. So we build days slowly and say no to the ones culture has no room for.”
The Holiday Calendar team
Own a day on the calendar
Tell us about your brand and we’ll map the right holiday approach: creation, sponsorship, or promotion.