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National Bloody Mary Day

Cheers to National Bloody Mary Day! Enjoy this classic brunch cocktail with friends or whip up your own delicious recipe at home.

Friday

January 2027

Last updated February 7, 2026 · by the Holiday Calendar Team

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YEARLY DATEJanuary 1

OBSERVED INUnited States

CATEGORYFood

SUBCATEGORYAlcohol

INTRO

Introduction

PHOTO

Start off the new year with a bang by celebrating National Bloody Mary Day on January 1! This iconic cocktail has been around for almost 100 years, believed to have been created in the 1920s as a hangover cure. Today, it has become a beloved brunch staple and is often customized with various garnishes and spices. So whether you're recovering from a New Year's Eve celebration or just looking for a delicious drink to kick off the year, grab yourself a Bloody Mary and cheers to this tasty holiday!

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Offers wrapped for 2026

National Bloody Mary Day ran on January 1. Here’s who celebrated with offers this year.

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TIMELINE

National Bloody Mary Day Timeline

Invention of Bloody Mary

Fernand Petiot, a bartender at New York Bar in Paris, reportedly invented the Bloody Mary cocktail. It is composed of vodka, tomato juice, and various spices.

Bloody Mary Enters American Market

Fernand Petiot brought the now-famous cocktail to the United States, introducing it to the St. Regis Hotel's King Cole Bar in New York City.

Bloody Mary Popularity Boom

Throughout this period, the Bloody Mary became a staple at brunches, morning after parties and airport lounges, adding to its overall popularity.

Variations and Customization

Varying styles of Bloody Mary start to become popular, with garnishes ranging from celery and lemon to extravagant additions like sliders and bacon.

Formation of Bloody Mary Festivals

In many parts of the United States, Bloody Mary festivals commence, essentially bringing together enthusiasts to celebrate and enjoy the cocktail in a fun, communal setting.

GET INVOLVED

How to Celebrate National Bloody Mary Day

Create your own Bloody Mary bar

Set up a variety of different mixers, garnishes, and hot sauces so that everyone can customize their own perfect Bloody Mary.

TRY

Try a new twist on the classic recipe

Mix things up by incorporating unique ingredients like bacon, pickles, or even avocado into your Bloody Mary recipe.

ATTEND

Attend a Bloody Mary brunch

Many restaurants offer special brunch menus on National Bloody Mary Day featuring delicious variations of the drink. Gather some friends and make a day of trying out different brunch spots.

HOST

Host a blind taste test

Challenge your friends to a blind taste test to see who can identify the different ingredients in a Bloody Mary. The winner gets bragging rights and a custom-made Bloody Mary.

TAKE

Take a cocktail-making class

Sign up for a cocktail-making class that focuses specifically on Bloody Marys. You'll learn new techniques and recipes that you can use to impress your friends at your next brunch gathering.

WHY THIS DAY MATTERS

Why We Love National Bloody Mary Day

It's an excuse to have brunch

National Bloody Mary Day falls on January 1st, which means it aligns perfectly with brunch on New Year's Day! So why not gather your friends and family for a delicious feast of brunch foods and bottomless Bloody Marys to celebrate the start of a new year?

It's the perfect hangover cure

After a long night out, there's nothing better than indulging in a delicious and refreshing Bloody Mary. The classic combination of tomato juice, vodka, and spices make for the ultimate hangover cure - making National Bloody Mary Day one of our favorite days of the year!

You can customize it to your liking

One of the great things about Bloody Marys is that you can customize them to suit your taste preferences. Whether you like yours extra spicy or prefer a more savory profile, there's a Bloody Mary recipe out there that will satisfy your cravings.