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Survey Data ·

Favorite Halloween Candy By State

Holiday Calendar surveyed 3,500 young adults from Oct 1st - Oct 15th, 2024 to discover each state's favorite Halloween candy.

Favorite Halloween Candy By State
Skittles

Alabama

1.
Skittles
2.
Snickers
3.
Starburst
4.
Sour Patch Kids
5.
Butterfinger
Starburst

Alaska

1.
Starburst
2.
Skittles
3.
Snickers
4.
Kit Kat
5.
Twix
Skittles

Arizona

1.
Skittles
2.
Snickers
3.
Starburst
4.
M&Ms
5.
Sour Patch Kids
Skittles

Arkansas

1.
Skittles
2.
Snickers
3.
M&Ms
4.
Gushers
5.
Kit Kat
M&Ms

California

1.
M&Ms
2.
Snickers
3.
Skittles
4.
Reese's Peanut Butter Cups
5.
Sour Patch Kids
Starburst

Colorado

1.
Starburst
2.
Skittles
3.
Snickers
4.
Kit Kat
5.
Twix
Snickers

Connecticut

1.
Snickers
2.
Skittles
3.
M&Ms
4.
Starburst
5.
Twix
Skittles

Delaware

1.
Skittles
2.
Snickers
3.
Starburst
4.
Kit Kat
5.
Sour Patch Kids
Reese's Peanut Butter Cups

Florida

1.
Reese's Peanut Butter Cups
2.
Skittles
3.
Snickers
4.
Twix
5.
Sour Patch Kids
Skittles

Georgia

1.
Skittles
2.
Reese's Peanut Butter Cups
3.
Snickers
4.
Sour Patch Kids
5.
Kit Kat
Kit Kat

Hawaii

1.
Kit Kat
2.
Skittles
3.
Snickers
4.
Starburst
5.
Sour Patch Kids
Snickers

Idaho

1.
Snickers
2.
Starburst
3.
Skittles
4.
Kit Kat
5.
Twix
Snickers

Illinois

1.
Snickers
2.
Skittles
3.
Starburst
4.
Kit Kat
5.
Sour Patch Kids
Skittles

Indiana

1.
Skittles
2.
Snickers
3.
Starburst
4.
Sour Patch Kids
5.
Kit Kat
M&Ms

Iowa

1.
M&Ms
2.
Reese's Peanut Butter Cups
3.
Skittles
4.
Twix
5.
Sour Patch Kids
M&Ms

Kansas

1.
M&Ms
2.
Skittles
3.
Starburst
4.
Reese's Peanut Butter Cups
5.
Twix
Reese's Peanut Butter Cups

Kentucky

1.
Reese's Peanut Butter Cups
2.
Snickers
3.
Starburst
4.
Butterfinger
5.
Twix
Skittles

Louisiana

1.
Skittles
2.
Reese's Peanut Butter Cups
3.
Starburst
4.
Twix
5.
Gushers
Skittles

Maine

1.
Skittles
2.
Twix
3.
Snickers
4.
Starburst
5.
Sour Patch Kids
Snickers

Maryland

1.
Snickers
2.
Skittles
3.
Starburst
4.
Kit Kat
5.
Twix
Starburst

Massachusetts

1.
Starburst
2.
Snickers
3.
Skittles
4.
Kit Kat
5.
Sour Patch Kids
Skittles

Michigan

1.
Skittles
2.
Snickers
3.
Starburst
4.
Kit Kat
5.
Twix
Snickers

Minnesota

1.
Snickers
2.
Skittles
3.
Starburst
4.
Twix
5.
Kit Kat
Snickers

Mississippi

1.
Snickers
2.
Skittles
3.
Twix
4.
Sour Patch Kids
5.
Starburst
Skittles

Missouri

1.
Skittles
2.
Snickers
3.
Starburst
4.
Twix
5.
Kit Kat
Starburst

Montana

1.
Starburst
2.
M&Ms
3.
Skittles
4.
Sour Patch Kids
5.
Kit Kat
Skittles

Nebraska

1.
Skittles
2.
Snickers
3.
Starburst
4.
Sour Patch Kids
5.
Butterfinger
Skittles

Nevada

1.
Skittles
2.
Snickers
3.
Starburst
4.
Kit Kat
5.
Sour Patch Kids
Reese's Peanut Butter Cups

New Hampshire

1.
Reese's Peanut Butter Cups
2.
M&Ms
3.
Snickers
4.
Sour Patch Kids
5.
Kit Kat
Skittles

New Jersey

1.
Skittles
2.
M&Ms
3.
Kit Kat
4.
Starburst
5.
Sour Patch Kids
Skittles

New Mexico

1.
Skittles
2.
Snickers
3.
Starburst
4.
Sour Patch Kids
5.
Kit Kat
Kit Kat

New York

1.
Kit Kat
2.
Skittles
3.
Snickers
4.
Starburst
5.
Twix
M&Ms

North Carolina

1.
M&Ms
2.
Reese's Peanut Butter Cups
3.
Starburst
4.
Snickers
5.
Sour Patch Kids
Skittles

North Dakota

1.
Skittles
2.
Snickers
3.
Starburst
4.
Kit Kat
5.
Sour Patch Kids
Skittles

Ohio

1.
Skittles
2.
M&Ms
3.
Starburst
4.
Kit Kat
5.
Sour Patch Kids
Snickers

Oklahoma

1.
Snickers
2.
Skittles
3.
Starburst
4.
Gushers
5.
Sour Patch Kids
M&Ms

Oregon

1.
M&Ms
2.
Reese's Peanut Butter Cups
3.
Skittles
4.
Kit Kat
5.
Sour Patch Kids
M&Ms

Pennsylvania

1.
M&Ms
2.
Skittles
3.
Starburst
4.
Sour Patch Kids
5.
Kit Kat
Starburst

Rhode Island

1.
Starburst
2.
M&Ms
3.
Skittles
4.
Sour Patch Kids
5.
Kit Kat
Skittles

South Carolina

1.
Skittles
2.
Snickers
3.
Starburst
4.
Kit Kat
5.
Sour Patch Kids
Skittles

South Dakota

1.
Skittles
2.
Snickers
3.
Starburst
4.
Starburst
5.
Sour Patch Kids
Skittles

Tennessee

1.
Skittles
2.
Snickers
3.
Starburst
4.
Sour Patch Kids
5.
Kit Kat
Skittles

Texas

1.
Skittles
2.
Reese's Peanut Butter Cups
3.
Starburst
4.
Twix
5.
Gushers
Skittles

Utah

1.
Skittles
2.
Snickers
3.
M&Ms
4.
Twix
5.
Butterfinger
Starburst

Vermont

1.
Starburst
2.
Skittles
3.
Snickers
4.
Kit Kat
5.
Sour Patch Kids
Snickers

Virginia

1.
Snickers
2.
M&Ms
3.
Starburst
4.
Sour Patch Kids
5.
Kit Kat
M&Ms

Washington

1.
M&Ms
2.
Skittles
3.
Starburst
4.
Kit Kat
5.
Sour Patch Kids
Snickers

West Virginia

1.
Snickers
2.
Skittles
3.
Starburst
4.
Kit Kat
5.
Butterfinger
Skittles

Wisconsin

1.
Skittles
2.
Snickers
3.
Starburst
4.
Kit Kat
5.
Sour Patch Kids
Reese's Peanut Butter Cups

Wyoming

1.
Reese's Peanut Butter Cups
2.
Starburst
3.
Skittles
4.
Butterfinger
5.
Sour Patch Kids

About This Study

Methodology

To determine the most popular Halloween candy in each state, Holiday Calendar conducted an online survey of 3,500 young adults aged 18–34 between October 1st and October 15th, 2024. This age demographic was selected to capture the preferences of Americans most actively purchasing and consuming Halloween candy, both for trick-or-treaters and personal consumption. Respondents were recruited through a nationally representative online panel, with the sample distributed across all 50 states and Washington, D.C. Demographic quotas were applied for age, gender, and household income within the 18–34 range. Respondents were presented with a list of 40 nationally distributed candy brands and asked to select their single favorite Halloween candy. State-level winners were determined by plurality vote. The survey has an overall margin of error of ±1.7 percentage points at a 95% confidence level.