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Brew Monday

Kickstart your week with a cup of joy on Brew Monday! Flip Blue Monday on its head by sharing a comforting hot drink with loved ones.

Monday

January 2027

Last updated February 7, 2026 · by the Holiday Calendar Team

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YEARLY DATEThird Monday in January

OBSERVED INUnited States

CATEGORYAwareness

SUBCATEGORYMental Health

INTRO

Introduction

PHOTO

Kickstart your week with a cup of joy on Brew Monday! Occurring on the third Monday of January each year, this delightful event offers a warm reprieve from winter's chill. Brew Monday was initially brought to life as a fun play on the idea of 'Blue Monday', which is considered the most depressing day of the year due to weather, debt, and the fading holiday spirit. Instead of succumbing to gloominess, Brew Monday encourages people to share a comforting hot drink with loved ones and engage in uplifting conversations. So, grab your favorite mug and let's brew some sunshine into this frosty January Monday!

TIMELINE

Brew Monday Timeline

Brew Monday Concept Born

The Brew Monday concept, meant to counteract the negativity associated with Blue Monday, was initially proposed by a group of friends.

First Official Brew Monday

The first official Brew Monday takes place, promoting positivity and community by sharing a comforting hot drink with loved ones.

National Recognition

Brew Monday gains national recognition in the UK as a day to promote positivity and ward off winter blues.

Partnership with Samaritans

Brew Monday forms a partnership with Samaritans, a charity aimed at providing emotional support to anyone in emotional distress, to help encourage conversations about mental health.

Global Recognition

Brew Monday gains global recognition, encouraging people around the world to share a brew and positive conversation.

Virtual Brew Monday

Due to the COVID-19 pandemic, Brew Monday pivots to a virtual event, reinforcing the importance of connection even when physical distancing is necessary.

GET INVOLVED

How to Celebrate Brew Monday

Host a virtual tea party

Invite your friends, family, or colleagues for a virtual tea party. Share your favourite types of tea, exchange recipes for scones or finger sandwiches, and have an uplifting conversation.

TRY

Try a new type of tea

Use Brew Monday as the perfect opportunity to branch out and try a new type of tea. From green tea to herbal infusions, there's a whole world of flavours to explore.

EDUCATE

Educate yourself about teas

Take some time to learn about different kinds of teas, their origins, and health benefits. You might even want to start a tea tasting journal!

CREATE

Create DIY tea bags

If you're up for a crafty Brew Monday, why not create some DIY tea bags using loose-leaf tea? You only need coffee filters, a needle and thread, and your choice of tea!

DONATE

Donate to a charity

Many charities coordinate Brew Monday events to raise funds for good causes. Consider making a donation - the price of a cup of tea can go a long way!

WHY THIS DAY MATTERS

Why Brew Monday is Important

It encourages exploration of tea varieties and cultures

Brew Monday inspires us to branch out from our usual tea choices and explore new flavors. This day opens avenues for learning about different kinds of tea, their cultural significance, crafting unique DIY tea bags, and even the health benefits associated with different brews.

It transforms the gloomiest day of the year

Brew Monday provides a warm and comforting antidote to Blue Monday, giving us a reason to rejoice despite the bleak mid-winter weather. By brewing up uplifting conversations over a hot cup of our favorite beverages, we can replace gloom with joy and start the week off on a positive note.

It promotes connection and conversation

In today's fast-paced world, Brew Monday serves as a reminder of the beauty of slowing down and genuinely connecting with loved ones. This day is all about sharing a comforting drink and engaging in meaningful talks, creating a sense of togetherness and warmth.