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Amazon Prime Day

Unlock epic deals on Amazon Prime Day! It's a shopping extravaganza full of discounts and surprises, only for Prime members.

June 2026

Last updated February 7, 2026 · by the Holiday Calendar Team

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YEARLY DATEAnnounced annually by Amazon

OBSERVED INUnited States

CATEGORYBusiness

SUBCATEGORYBrand Anniversaries

INTRO

Introduction

PHOTO

Mark your calendars, bargain hunters and deal lovers! Amazon Prime Day is back, and it's taking place on July 12. This annual shopping event was first launched in 2015 to celebrate Amazon’s 20th birthday and quickly gained popularity due to its incredible discounts and exclusive deals. Fast-forward to now, and it's become a highly anticipated shopping extravaganza that Prime members across the globe eagerly look forward to. So get ready, Prime members! This is your chance to unlock some epic deals and take advantage of incredible savings. Let the countdown to Amazon Prime Day begin!

TIMELINE

Amazon Prime Day Timeline

Amazon Prime Day Launch

Amazon celebrated its 20th anniversary with the introduction of Prime Day, offering exclusive deals to Prime members around the globe.

Global Expansion of Prime Day

Amazon expanded Prime Day to additional countries including Belgium, Canada, France, India, Italy, and Spain.

Extended Hours

Amazon extended Prime Day to 30 hours, starting at 6 p.m. PT / 9 p.m. ET on July 10 and lasting until 12 a.m. PT / 3 a.m. ET on July 12.

Record-breaking Sales

Prime Day marked the biggest shopping event in Amazon history, surpassing Cyber Monday, Black Friday, and the previous Prime Day.

Duration Extended to Two Days

Amazon extended Prime Day to a two-day event, offering members even more time to discover and grab epic deals.

Biggest Deals from Small Businesses

Amazon emphasized support for small businesses, dedicating the first 24 hours of Prime Day to exclusive deals from small businesses.

GET INVOLVED

How to Celebrate Amazon Prime Day

Create a shopping list

To make the most of the Prime Day sales, start by creating a shopping list. Jot down all the items you need or want and patiently wait for them to go on sale. This way, you can avoid spontaneous purchases and only buy what you actually need.

START

Start a watch party

Make Amazon Prime Day a social event by hosting a watch party with your friends. Share your screens, discuss the deals, and have fun shopping together. Not only is it a great way to spend time with friends, but you can also help each other make smart buying decisions.

SET

Set up notifications

Don't miss any deals by setting up notifications on your Amazon app. You'll receive alerts when your desired items go on sale. This can help you snatch up popular items before they sell out.

ADD

Add funds to your Amazon account ahead of time

Avoid the last-minute hassle of adding credit or debit card details by adding funds to your Amazon account ahead of time. This saves time and allows you to check out faster on Amazon Prime Day.

SHOP

Shop with friends or family

If you live with friends or family, consider group shopping. You can add your desired items to one cart and check out together, saving on shipping costs and possibly qualifying for additional discounts.

WHY THIS DAY MATTERS

Why We Love Amazon Prime Day

Convenient online shopping

Amazon Prime Day is not only about impressive deals, it's also about the convenience of being able to shop for all your favorite items from the comfort of your home. No need to stand in long queues or navigate through crowded stores. Everything is just one click away!

Exciting Deals

On Amazon Prime Day, Prime members have access to a plethora of deals and discounts. This enables you to buy popular items at significantly reduced prices, making it the perfect time to snag that gadget or book you've been eyeing.

Social Shopping Experience

Converting shopping from an individual event to a social experience is another reason why we love Amazon Prime Day. Hosting a watch party with friends to share screens, discuss deals, and shop together can make the event more enjoyable and entertaining.

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