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National Peanut Butter Day

Celebrate National Peanut Butter Day with your favorite recipes - from PB&J to peanut butter cookies and more! Yum!

Sunday

January 2027

Last updated February 7, 2026 · by the Holiday Calendar Team

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YEARLY DATEJanuary 24

OBSERVED INUnited States

CATEGORYFood

SUBCATEGORYSnacks

INTRO

Introduction

PHOTO

Get ready to celebrate National Peanut Butter Day on January 24! This special day has been around since the early 1990s and is a great opportunity to show your appreciation for peanut butter. Did you know that people have been eating peanut butter for centuries? It was first created in the late 1800s as a nutritious snack, and since then it's become an American staple. Whether you like it smooth or crunchy, spread over toast or mixed into recipes, there are so many delicious ways to enjoy this tasty treat!

DEALS & OFFERS

2026’s deals have wrapped

See who celebrated this year, and browse offers from past years.

Offers wrapped for 2026

National Peanut Butter Day ran on January 24. Here’s who celebrated with offers this year.

3 brands offered a deal this year

Hyatt Centric The Woodlands

PIEfection

Montezuma Winery

See past offers

TIMELINE

National Peanut Butter Day Timeline

Peanut Paste Invention

Marcellus Gilmore Edson, a Canadian pharmacist, is granted the first patent for peanut butter, referred to as peanut paste.

Kellogg's Patent

Dr. John Harvey Kellogg applies for a patent for a "new and useful" process for producing nut meal, laying the groundwork for peanut butter as we know it today.

Process Improvement

Joseph Rosefield, a chemist, invents a process for making peanut butter that keeps the oil from separating by using partially hydrogenated oil. He licenses his invention to Peter Pan peanut butter in 1923.

Spreadable Love

Jif peanut butter is introduced by Procter & Gamble and quickly becomes one of America’s favorite brands.

Peanut Butter in Snacks

Peanut butter's versatility is celebrated as it becomes a key ingredient in a variety of snacks, desserts, and confections, such as peanut butter cookies and Reese's Peanut Butter Cups.

National Peanut Butter Day

The National Peanut Board officially recognizes January 24th as National Peanut Butter Day, celebrating and promoting the benefits and versatility of peanut butter.

GET INVOLVED

How to Celebrate National Peanut Butter Day

Create your own peanut butter dessert

Everyone loves a good peanut butter dessert. Whether it's a classic peanut butter pie, no-bake cookie bars, or even homemade Reese's cups, the possibilities are endless.

MAKE

Make your own peanut butter

Making your own peanut butter at home is not only fun but surprisingly easy. You can make it as creamy or crunchy as you like and add any flavors you desire such as honey, cinnamon, maple syrup, and more!

TRY

Try out a new peanut butter recipe

It's National Peanut Butter Day-- why not experiment with something new? Try out a unique recipe like peanut butter and jelly French toast or spicy Thai noodles with peanut sauce.

HOST

Host a PB&J party

Invite your friends over to celebrate National Peanut Butter Day with you! Have an array of breads and jams so everyone can create their own perfect sandwich.

EAT

Eat a lot of peanuts

If all else fails, just eat lots of peanuts! Roast them in the oven for a crunchy snack or snack on raw ones for a healthy treat.

WHY THIS DAY MATTERS

Why We Love National Peanut Butter Day

It's incredibly versatile

From savory dishes to sweet treats, peanut butter can do it all. Use it as a topping on pancakes or in smoothie bowls, stuff it into cookies or use it to make Thai peanut sauce - whatever your heart desires! No matter what you choose to make with it, the possibilities are practically endless!

It's a great source of protein

Peanut butter is packed with protein, and is especially beneficial for vegetarians looking to get enough essential nutrients in their diet. It’s also rich in heart-healthy fats, fiber, vitamins and minerals that can help keep you feeling full for longer periods of time.

It tastes great

Let's be real - there's nothing quite like the flavor of creamy peanut butter. Whether you enjoy it straight out of the jar or as part of an amazing sandwich or dessert, it always adds amazing flavor that just can't be beat!