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National Granola Bar Day

On National Granola Bar Day, satisfy your sweet tooth with a healthy twist - grab some granola bars and fuel up for the day ahead!

Thursday

January 2027

Last updated February 7, 2026 · by the Holiday Calendar Team

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YEARLY DATEJanuary 21

OBSERVED INUnited States

CATEGORYFood

SUBCATEGORYSnacks

INTRO

Introduction

PHOTO

Get ready to snack on your favorite granola bar because January 21 is National Granola Bar Day! This delicious and nutritious treat has been a staple in many households since the late 1800s, when it was first created as a health food by Dr. James Caleb Jackson. It's the perfect on-the-go snack for busy days or a quick energy boost during a hike or workout. With so many flavors and varieties to choose from, there's a granola bar for everyone to enjoy. So grab your favorite one and celebrate this day dedicated to this beloved crunchy snack!

TIMELINE

National Granola Bar Day Timeline

Invention of Granola

Granola was first created in Dansville, New York by Dr. James Caleb Jackson at the Jackson Sanitarium.

Creation of Granola Bars

Stanley Mason, credited with inventing many household items, creates a version of the granola bar that's more portable and convenient to eat.

Granola Bars Gain Popularity

The granola bar becomes a popular snack item in households across America, thanks to its convenience and perceived health benefits.

Varieties Expand

Manufacturers started introducing different types of granola bars such as low fat, high fiber, gluten free, and those with different types of sweeteners to attract a wider audience.

National Granola Bar Day

Granola bars get their own day of recognition, celebrated every January 21 as National Granola Bar Day.

GET INVOLVED

How to Celebrate National Granola Bar Day

Create your own granola bars

Get creative in the kitchen and make your own granola bars! Choose your favorite nuts, seeds, and dried fruits to customize the perfect bar for you.

Go on a granola bar scavenger hunt

Hide different types of granola bars around your house or backyard and have a fun scavenger hunt with friends or family to find them all. Whoever finds the most bars wins a prize!

TRY

Try a variety of granola bar flavors

Head to your local grocery store and pick out a few different flavors of granola bars to try. You might discover a new favorite flavor!

HOST

Host a granola bar potluck

Invite friends over for a granola bar potluck! Everyone can bring their favorite type of granola bar to share and it’s a great way to try new flavors and brands.

GET

Get active with granola bars

Take your granola bars on a hike, bike ride, or any other outdoor activity. They make for a great snack to keep you energized on your adventures!

WHY THIS DAY MATTERS

Why We Love National Granola Bar Day

Granola bars are great for all ages

Whether you're a child, adult, or senior citizen, granola bars are a universally loved snack. They're easy to chew and digest, making them a perfect option for all ages - and they never go out of style!

Granola bars are a convenient and healthy snack

With busy schedules, it can be challenging to find time to prepare healthy snacks. Granola bars are a perfect on-the-go option that provides energy and sustenance without any added sugar or preservatives.

There are endless flavor combinations

From chocolate chip to peanut butter to cranberry almond, there's a granola bar flavor for everyone's taste buds. Plus, you can even make your own customized flavors at home!