DC Entertainment declared June 12, 2013 a promotional "Man of Steel Day" at US comic shops and bookstores, two days ahead of the June 14 wide release of Warner Bros.' Man of Steel film and during Superman's 75th-anniversary year. The date stuck and the promotion came to be called Superman Day.
A character sold for $130
The break came in 1938. National Comics, later DC, agreed to run the strip in a new title called Action Comics #1, cover-dated June 1938. To do it, Siegel and Shuster signed over all rights to Superman for $130, the standard ten-dollars-a-page rate for the thirteen-page story. Neither man was yet 25. The comic launched the superhero industry almost overnight, and the two creators owned none of it.



