No primary record identifies who established a name day for Esther on June 12, or why that date was chosen. The origin account that circulates online, which ties the day to Esther Grace Earl, describes a separate observance kept on August 3.
A name that means hiding
Centuries on, the rabbis asked a blunt question: where is Esther hinted at in the Torah? Rav Mattana answered with a verb rather than a person. He pointed to the line in Deuteronomy where God says haster astir, I will surely hide my face.


