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Get ready to celebrate customer loyalty all month long during International Customer Loyalty Month in April! This special holiday was first established to recognize the importance of loyal customers in any business. It's a time to show appreciation for those who continue to support your brand and keep coming back for more. Whether it's through exclusive discounts, rewards programs, or simply saying thank you – this month is all about making your customers feel valued and appreciated. So let's spread some joy and gratitude towards our loyal customers this April!
<div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>1600s</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Loyalty Programs Ancestor</div><div class='timeline-text'>American retailers began offering copper tokens as change that could be collected and later exchanged for items in the store, considered an early form of a loyalty program.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>1896</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Green Shield Stamps</div><div class='timeline-text'>Green Shield Trading Stamps make their debut as an incentive program in the US to encourage customer loyalty and repeat purchases.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>1981</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>First Modern Loyalty Program</div><div class='timeline-text'>American Airlines introduces AAdvantage, the first modern customer loyalty program based on earning miles for flying.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>1991</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>First Coalition Loyalty Program</div><div class='timeline-text'>Canada sees the creation of AIR MILES, the first coalition loyalty program, allowing customers to earn rewards at various participating businesses.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>2010</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Rise of Digital Loyalty Programs</div><div class='timeline-text'>Digital customer loyalty programs surge, harnessing technology platforms and smartphone apps for easier tracking and rewards redemption.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>2021</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Loyalty Programs during COVID-19</div><div class='timeline-text'>Businesses adapt loyalty programs during the COVID-19 pandemic to maintain customer engagement, including online orders, takeaway services, and remote consultations.</div></div></div>
<div id='' class='facts-item'><div id='' class='facts-header'><h3 id='' class='facts-number'>1</h3></div><div id='' class='facts-text-wrapper'><h3 id='' class='facts-title'>Offer exclusive deals and discounts</h3><p id='' class='facts-text'>Show your appreciation for loyal customers by offering them exclusive deals and discounts throughout the month. This will make them feel valued and encourage them to continue supporting your business.</p></div></div><div id='' class='facts-item'><div id='' class='facts-header'><h3 id='' class='facts-number'>2</h3></div><div id='' class='facts-text-wrapper'><h3 id='' class='facts-title'>Send personalized thank you notes</h3><p id='' class='facts-text'>Take the time to write personalized thank you notes to your loyal customers. This small gesture will go a long way in showing how much you appreciate their support and patronage.</p></div></div><div id='' class='facts-item'><div id='' class='facts-header'><h3 id='' class='facts-number'>3</h3></div><div id='' class='facts-text-wrapper'><h3 id='' class='facts-title'>Host a customer appreciation event</h3><p id='' class='facts-text'>Organize an event specifically for your loyal customers where they can enjoy special perks, freebies, and interact with your team. This will strengthen their loyalty and give them a memorable experience.</p></div></div><div id='' class='facts-item'><div id='' class='facts-header'><h3 id='' class='facts-number'>4</h3></div><div id='' class='facts-text-wrapper'><h3 id='' class='facts-title'>Create a loyalty rewards program</h3><p id='' class='facts-text'>Implement a loyalty rewards program where customers can earn points or rewards for their continued support. This will incentivize them to keep coming back and show your appreciation for their loyalty.</p></div></div><div id='' class='facts-item'><div id='' class='facts-header'><h3 id='' class='facts-number'>5</h3></div><div id='' class='facts-text-wrapper'><h3 id='' class='facts-title'>Share customer success stories</h3><p id='' class='facts-text'>Feature and share stories of your loyal customers on your social media or website. This not only shows your appreciation but also showcases the positive experiences and relationships you have with your customers.</p></div></div>
<div id='' class='whywelove-item'><div id='' class='whywelove-letter-cont'><div class='whywelove-letter'>A</div></div><div id='why-we-love-main-cont'><h3 id='' class='whywelove-title'>It celebrates loyal customers</h3><p id='' class='whywelove-text'>International Customer Loyalty Month is a time to recognize and celebrate all of the amazing customers who have stayed loyal to your business. It's an opportunity to show them how much they mean to you and thank them for their continued support.</p></div></div><div id='' class='whywelove-item'><div id='' class='whywelove-letter-cont'><div class='whywelove-letter'>B</div></div><div id='why-we-love-main-cont'><h3 id='' class='whywelove-title'>It encourages customer retention</h3><p id='' class='whywelove-text'>Customer loyalty is essential for the success of any business, and this month serves as a reminder to focus on retaining your existing customers. By showing appreciation for their loyalty, you are more likely to retain their business and foster long-term relationships with them.</p></div></div><div id='' class='whywelove-item'><div id='' class='whywelove-letter-cont'><div class='whywelove-letter'>C</div></div><div id='why-we-love-main-cont'><h3 id='' class='whywelove-title'>It promotes customer satisfaction</h3><p id='' class='whywelove-text'>Celebrating International Customer Loyalty Month also means evaluating your customer service and making improvements where necessary. By ensuring that your customers feel valued and satisfied, you can build a stronger sense of trust and loyalty towards your brand.</p></div></div>
<div class='facts-item'><div class='facts-number-wrapper'><p class='facts-number'>1</p></div><div class='facts-core-content'><h3 class='facts-title'>The Concept of International Customer Loyalty Month Originates From the US</h3><p class='facts-content'>International Customer Loyalty Month was first recognized in the United States with the aim to appreciate valued customers and to emphasize the importance of customer service across all businesses.</p></div></div><div class='facts-item'><div class='facts-number-wrapper'><p class='facts-number'>2</p></div><div class='facts-core-content'><h3 class='facts-title'>Loyal Customers Spend More</h3><p class='facts-content'>Studies have found that a business's loyal customers are likely to spend up to 67% more than new customers, underlining the importance of nurturing customer loyalty.</p></div></div><div class='facts-item'><div class='facts-number-wrapper'><p class='facts-number'>3</p></div><div class='facts-core-content'><h3 class='facts-title'>Customer Retention is Cheaper Than Acquisition</h3><p class='facts-content'>It costs a business about 5-25 times more to acquire a new customer than it does to sell to an existing one. Hence, a focus on customer loyalty and retention becomes economically crucial for businesses.</p></div></div><div class='facts-item'><div class='facts-number-wrapper'><p class='facts-number'>4</p></div><div class='facts-core-content'><h3 class='facts-title'>Highly Engaged Customers Are More Loyal</h3><p class='facts-content'>High levels of engagement correlate with increased customer loyalty. Engaged customers buy 90% more often and spend 60% more per transaction.</p></div></div><div class='facts-item'><div class='facts-number-wrapper'><p class='facts-number'>5</p></div><div class='facts-core-content'><h3 class='facts-title'>Loyal Customers Promote Brand Awareness</h3><p class='facts-content'>Loyal customers are more likely to promote the brand or services, often through word-of-mouth marketing, which not only enhances brand recognition but can also lead to acquiring new customers.</p></div></div>
International Customer Loyalty Month is celebrated on April 1 every year. In 2024, International Customer Loyalty Month will occur on a Monday.
2023
Apr 1
Saturday
2024
Apr 1
Monday
2025
Apr 1
Tuesday
2026
Apr 1
Wednesday
2027
Apr 1
Thursday
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