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English Tourism Week

Get ready to explore the beauty and charm of England during English Tourism Week - discover new destinations, attractions, and experiences!

Friday

12–21

March 2027

Last updated February 7, 2026 · by the Holiday Calendar Team

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YEARLY DATEEnglish Tourism Week (Fri on/before Mar 18, 10-day)

OBSERVED INUnited Kingdom

CATEGORYTravel

SUBCATEGORYStaycations

INTRO

Introduction

PHOTO

Are you ready to explore all that England has to offer? Get your bags packed and cameras ready, because English Tourism Week is coming up! This celebration takes place from March 30 to April 7 every year and promotes the diverse and beautiful attractions of England. From breathtaking countryside views to bustling cities filled with history and culture, there's something for everyone to enjoy during this week-long event. So come join in on the fun and discover what makes England a top destination for travelers all around the world!

TIMELINE

English Tourism Week Timeline

Establishment of British Tourist Authority

The British Tourist Authority (BTA), now known as VisitBritain, was established to promote tourism in the UK, including England.

Inception of National Tourism Week

The concept for a week-long celebration of tourism emerged in the 1970s, aimed at boosting local economy and encouraging exploration within the UK.

Regional Tourism Awareness Weeks

Throughout the 1980s, regions in England started to host their own tourism weeks with special event programming.

VisitEngland Separation

VisitEngland became a separate entity from VisitBritain, specifically focusing on England's tourism promotion.

First English Tourism Week

The very first English Tourism Week was held to promote events, attractions, and experiences throughout England.

English Tourism Week Prominence

The week-long celebration gained significant prominence, with vast participation from different regions promoting local tourism.

GET INVOLVED

How to Celebrate English Tourism Week

Take a tour of a famous landmark

Visit one of England's iconic landmarks, such as Buckingham Palace or Stonehenge, and take a guided tour to learn more about its history and significance.

EXPLORE

Explore a new city or town

Choose a city or town in England that you've never been to before and spend the week exploring its hidden gems, trying new restaurants, and immersing yourself in the local culture.

ATTEND

Attend a food or music festival

Check out one of the many food or music festivals happening during English Tourism Week. It's a great way to celebrate and support local businesses while enjoying delicious food and live entertainment.

STAY

Stay at a traditional English inn or B&B

Experience the charm and hospitality of a traditional English inn or bed and breakfast by booking a stay for the week. You'll get a taste of local life and have a cozy home base to explore from.

Share your adventures on social media

Spread the word about English Tourism Week by sharing your adventures on social media. Use the hashtag #EnglishTourismWeek and encourage others to join in the celebration!

WHY THIS DAY MATTERS

Why We Love English Tourism Week

Celebrate the beauty and culture of England

From stunning natural landscapes to iconic landmarks and rich cultural history, there are countless reasons to love England. And during English Tourism Week, these features are highlighted and celebrated. Share your love for England with others and take part in the festivities!

Discover new destinations and experiences

English Tourism Week is a great opportunity to explore all the amazing places that England has to offer. From city breaks to coastal getaways, there's something for everyone. Plus, with special events and offers during this week, it's the perfect time to plan your next adventure!

Support local businesses and communities

By participating in English Tourism Week, you're not only enjoying a fun vacation, but also supporting local economies and communities. Many small businesses rely on tourism for their livelihoods, so your visit makes a positive impact on the places you visit.

Related holidays

Heritage Open Days

Unearth the rich tales of England's past on Heritage Open Days! Enjoy free visits to fascinating heritage sites and exclusive cultural events.

National Tourism Day

Explore the world and celebrate National Tourism Day - plan a trip, find unique experiences, and make unforgettable memories!

National Tourism Week

Discover the thrill of new experiences during National Tourism Week! Pack your bags and embark on an exciting journey across beautiful destinations.

English Wine Week

Sip, savor, and celebrate the rich flavors of local vineyards during English Wine Week! Experience the charm of British viticulture at its best.

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