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Dogs in Yellow Day

Next celebratedSaturday, March 20, 2027

A behaviourist told Sarah Jones to tie a yellow ribbon to her anxious spaniel's lead; strangers saw it, decided Bella looked sweet, and came over to pet her. March 20 is her attempt to make the signal mean something.

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YEARLY DATEMarch 20
OBSERVED INInternationally
CATEGORYAnimals
SUBCATEGORYDogs
ORIGIN

Individual Initiative

FOUNDING ENTITY
Sarah Jones
FIRST OBSERVED
2022
Jones set the date in 2022, running it through My Anxious Dog, the business she built making yellow gear for her own cocker spaniel, Bella.
HOW THE HOLIDAY CAME TO BE

A shop owner's answer to a signal nobody read.

Sarah Jones set March 20 as Dogs in Yellow Day in 2022 and has run it through My Anxious Dog, the British business she built making yellow space-awareness gear. She started making that gear for her own cocker spaniel Bella, who was attacked by another dog as a puppy and reacted fearfully to dogs that came too close.

INTRO

The dog signal that has to explain itself

Dogs in Yellow Day exists because its founder could not make a yellow ribbon work. Sarah Jones's cocker spaniel Bella needed other dogs kept at a distance, so a behaviourist suggested the ribbon that trainers had been tying to leads for years. Strangers saw it, decided Bella looked sweet, and walked over to pet her.

Jones kept recommending yellow to other owners anyway, and kept getting one answer back: "Oh, but nobody knows what it means." The day is her attempt to change that. It is a campaign resting on an admission, that the signal at its centre does not speak for itself.

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ORIGINS

Dogs in Yellow Day history

INTRODUCTION

The idea that a colour could speak for a dog did not start with a hashtag. Yellow Dog Australia credits the signal to the trainer Terry Ryan, who used it in her own camps and classes. In early 2000 Pat Robards asked Ryan whether she could borrow the idea for her shy dog Bo, and took it into Australian dog clubs.

From there it moved by correspondence. A behaviourist named Mimmi Engh read about the Australian clubs using yellow ribbons and wrote to them, and on 27 June 2012 Eva Oliversson launched Gulahund Yellowdog in Sweden, a programme whose own site describes it as the original.

CHAPTER 01

A ribbon that would not stay on

Sarah Jones brought Bella home as a puppy in 2012 and did not know the cocker spaniel was anxious. After another dog attacked her, Bella growled and lunged at dogs that came too close, and a behaviourist told Jones the dog was frightened rather than aggressive.

The behaviourist suggested a yellow ribbon on the lead. It did not survive contact with a lively spaniel, and when Jones went looking for something sturdier she found little on the market.

CHAPTER 02

Printing the message instead

So Jones stopped relying on the colour alone and had the words printed, making yellow leads, harnesses and collars marked ANXIOUS, DO NOT TOUCH and KEEP DOGS AWAY. That put her at odds with the Swedish programme, which argues against wording on the grounds that for a sensitive dog you are already too close if you can read a text.

Other owners asked for the same gear, and the business My Anxious Dog grew out of it. Not everyone was convinced: Jones has said dog trainers told her "What's the point?" and "No-one will take any notice."

In 2022 she fixed a date to the campaign, giving supporters one day a year to explain the colour to people who had never heard of it. She calls that community the Yellow Army, and its slogan asks what if everyone knew.

WHY THIS DAY MATTERS

Why Dogs in Yellow Day Matters

BEHAVIOUR

No single distance counts as giving a dog enough space.

Dogs Trust explains that some dogs may growl or snap straight away when they feel threatened, especially if they have learned that subtle signals like moving away do not work to remove the threat. The charity also describes a critical distance that shifts with how intense the trigger is, so the amount of room a dog needs is not a fixed number.

SCOPE

Yellow is not a label for anxiety

The programmes that use the colour list reasons well beyond fear, including a dog recovering from surgery, an older dog living with arthritis or pain, a dog in season, a rescue dog still settling, and a service or medical alert dog that should not be distracted. Reading yellow as a verdict on temperament misses the range of dogs the colour is meant to cover.

RECOGNITION

The signs get missed at home first

Guide Dogs published research in March 2022 finding that 74% of UK dogs show signs of having poor mental health, and that only 36% of dog owners are able to spot those signs. On the charity's own numbers the reading problem starts at home, well before any stranger on a pavement is involved.

TIMELINE

Timeline

Yellow reaches Australian dog clubs

Pat Robards asked the trainer Terry Ryan whether she could borrow the yellow signal from her classes for her shy dog Bo, then introduced it to dog clubs in Australia.

Sweden launches Gulahund Yellowdog

Eva Oliversson launched the Swedish programme on 27 June, after a behaviourist wrote to the Australian clubs that had been using yellow ribbons in their courses for some years.

Dogs in Yellow Day begins

Sarah Jones attached a fixed date of March 20 to her #DogsInYellow campaign, run through her business My Anxious Dog.

Ashdown Forest marks the day

The Conservators of Ashdown Forest ran a week of activity at their Forest Centre in East Sussex, with a pop-up stall on the day itself.

Kennel Club guidance draws a reply

Jones published an open letter after the Royal Kennel Club advised that identifying equipment does not transfer responsibility for a dog's behaviour at its licensed events.

A first organised walk

The campaign scheduled its own first organised #DogsInYellow walk at Cliveden, a National Trust property at Taplow, four years after the day began.

MYTH VS FACT

Common Misconceptions

The myth

A dog wearing yellow is an aggressive dog.

The truth

PetMD's veterinary guidance states that a yellow ribbon does not necessarily mean a dog is aggressive, and that it is more often useful for fearful dogs, shelter dogs who have not mastered their cues, dogs in pain from a health condition, or service dogs in training. Jones makes the same point about her own dog, who she says wears yellow because she needs space, not because she is dangerous.

The myth

Yellow gear shifts responsibility onto everyone else.

The truth

The Royal Kennel Club's advisory for its licensed events states that identifying equipment such as nervous harnesses, coats or lead slips can raise awareness but does not transfer responsibility for managing a dog's behaviour to others, or excuse poor behaviour. Its key message is that every handler is accountable for their own dog and that equipment does not override that.

The myth

A dog not wearing yellow is fine to walk up to.

The truth

The Royal Kennel Club puts the instruction the other way round, asking the public to respect handlers and give all dogs space, and to avoid touching or handling an unknown dog without full permission from that dog's handler. Its wording covers every dog, not only the ones carrying a signal.

The myth

Yellow can stand in for a muzzle on a dog that bites.

The truth

Both the Swedish and Australian yellow programmes rule that out in almost identical words, stating that the scheme is not about or for aggressive dogs and that you cannot replace a muzzle for a yellow sign on a dog that bites. Yellow Dog Australia adds that the signal is not an excuse to avoid proper training and not a waiver of responsibility.

GET INVOLVED

How to Observe Dogs in Yellow Day

EDITOR'S PICK

Ask the handler before approaching any dog

The Royal Kennel Club asks the public to give all dogs space and to avoid touching or handling an unknown dog without full permission from its handler. That request does not depend on what the dog is wearing.

GIVE

Give a dog in yellow room to pass

Jones describes the response she wants in physical terms: stop, put your own dog on a lead, let them pass you, smile and be kind. The campaign frames the whole ask as a question: what if everyone knew?

LEARN

Learn the quiet signs before the loud ones

Dogs Trust names the early ones: turning the head away, yawning without tiredness, lip licking without food, the whites of the eyes showing, ears held back, and leaning away from whatever worries them. The charity says recognising these early and responding quickly reduces the likelihood of aggressive behaviours.

TELL

Tell one other owner what yellow means

The campaign runs on word of mouth, and Jones asks supporters to explain the colour to other owners rather than assume they know. She also asks them to get awareness posters displayed in veterinary surgeries, groomers and pet shops, where owners sit and read.

FIT

Fit yellow to a dog who needs distance

If a dog needs space, a yellow harness, lead slip or bandana states it before anyone is close enough to ask. My Anxious Dog sells the printed version, and said it would keep borrow bags of yellow leads on hand at its 2026 walk for owners who turned up without any.

Test your knowledge

How well do you know Dogs in Yellow Day?

1 / 8

Who set up Dogs in Yellow Day?

Answer

No. No government or official body has been found to recognise it, so it is an unofficial awareness day and a normal working day.

COLOPHON

Sources

How we know what’s on this page. References, not endorsements.

12sources
8primary records
6independently dated
Primary records
My Anxious Dog
National #dogsinyellow
The campaign's own page for the day, carrying Sarah Jones's account of Bella, the March 20 date, the Yellow Army, and the awareness packs supporters are asked to place with vets, groomers and pet shops.
View source
My Anxious Dog2026-03-20
#DogsinYellow awareness walk with the National Trust
The event listing for the campaign's first organised walk, giving the date of 20 March 2026, the Cliveden location at Taplow, and the statement that it was the very first such walk.
View source
The Royal Kennel Club
Management of dogs at Royal Kennel Club events
The kennel club's advisory for licensed events, stating that identifying equipment does not transfer responsibility for a dog's behaviour, and asking the public to give all dogs space and never handle an unknown dog without the handler's permission.
View source
Yellow Dog Australia
About yellowdog
Pat Robards' own account of the yellow signal's lineage, from Terry Ryan's classes to Australian dog clubs in early 2000 and on to the Swedish programme launched on 27 June 2012, with the scheme's limits set out under the heading What It Isn't.
View source
Gulahund Yellowdog
Gulahund Yellowdog: some dogs need space
The Swedish programme's international site, setting out its purpose, its rule that a yellow sign cannot replace a muzzle or transfer an owner's responsibility, and its argument against printing text on yellow gear.
View source
Guide Dogs2022-03-08
Guide Dogs encourages enrichment to boost dog mental health
The charity's research finding that 74% of the nation's dogs show signs of having poor mental health and that only 36% of owners can spot those signs.
View source
Dogs Trust
How to understand your dog's body language
Welfare-charity guidance naming the early stress signals a passer-by tends to miss, explaining the critical distance that varies with the trigger, and describing why dogs escalate when subtler signals have not worked.
View source
The Conservators of Ashdown Forest2024-03-14
National Dogs in Yellow Day
An independent body's notice of its own observance, describing a week of activity at the Forest Centre in East Sussex for the 2024 day with a pop-up stall on March 20.
View source
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