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Say "Santé" (cheers) to the vibrant flavors of the season as we uncork the thrill of Beaujolais Nouveau Day on November 21! This annual wine event has its roots firmly planted in the picturesque vineyards of the Beaujolais region of France. Since the tradition began in the 19th century, every third Thursday of November marks the release of a new Beaujolais Nouveau - a young, light-bodied red wine made from Gamay grapes. It's all about celebrating the end of harvest and the coming together of friends over a good wine. So grab your glasses, fill them with a fresh Beaujolais pour and toast to the joy of wine and friendship!
<div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>1800s</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Birth of the Tradition</div><div class='timeline-text'>The Beaujolais Nouveau tradition began in the Beaujolais region of France, with the local inhabitants and growers celebrating the end of the harvest season with a young wine.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>1937</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Mid-December Release</div><div class='timeline-text'>French law established that new wines could not be sold until December 15th, setting a specific time for the release of Beaujolais Nouveau.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>1951</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>New Law & Beaujolais Day</div><div class='timeline-text'>A new regulation was passed allowing Beaujolais Nouveau to be sold before December 15th, and consequently, Beaujolais Nouveau Day was officially established on November 21.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>1980s</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>International Recognition</div><div class='timeline-text'>The event gained international recognition in the 1980s & '90s as exporters, such French producer Georges Duboeuf, introduced the Beaujolais Nouveau Day to other countries.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>2000s-today</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Continuing Celebrations</div><div class='timeline-text'>The tradition of releasing young, vibrant Beaujolais wines on the third Thursday of November continues worldwide, with huge celebrations held in France and beyond.</div></div></div>
<div class='facts-item'><div class='facts-header'><h3 class='facts-number'>1</h3></div><div class='facts-text-wrapper'><h3 class='facts-title'>Host a Beaujolais-themed tasting party</h3><p class='facts-text'>Invite your friends for a wine tasting party, featuring the new Beaujolais Nouveau. To make the party even more memorable, ask your friends to bring different kinds of cheese and baguettes to pair with the wine.</p></div></div><div class='facts-item'><div class='facts-header'><h3 class='facts-number'>2</h3></div><div class='facts-text-wrapper'><h3 class='facts-title'>Make traditional French dishes</h3><p class='facts-text'>Celebrate Beaujolais Nouveau Day by cooking up some classic French dishes that pair well with the wine. Some examples include Coq au Vin, Boeuf Bourguignon, or Quiche Lorraine.</p></div></div><div class='facts-item'><div class='facts-header'><h3 class='facts-number'>3</h3></div><div class='facts-text-wrapper'><h3 class='facts-title'>Go on a wine bar crawl</h3><p class='facts-text'>Visit your local wine bars and have a glass of both the new Beaujolais Nouveau and last year's vintage so you can compare them. Make sure to take notes on what you liked and disliked about each of them.</p></div></div><div class='facts-item'><div class='facts-header'><h3 class='facts-number'>4</h3></div><div class='facts-text-wrapper'><h3 class='facts-title'>Organize a virtual wine tasting event</h3><p class='facts-text'>If getting together in person isn't possible, organize a virtual wine tasting event. Everyone can purchase the new Beaujolais Nouveau and then join a video call to taste it together.</p></div></div><div class='facts-item'><div class='facts-header'><h3 class='facts-number'>5</h3></div><div class='facts-text-wrapper'><h3 class='facts-title'>Create Beaujolais Nouveau inspired artwork</h3><p class='facts-text'>Take inspiration from the vibrant purple-red color of the Beaujolais Nouveau and create some artwork. You can paint a picture, make a collage, or even design your own wine bottle label.</p></div></div>
<div id='' class='whywelove-item'><div id='' class='whywelove-letter-cont'><div class='whywelove-letter'>A</div></div><div id='why-we-love-main-cont'><h3 id='' class='whywelove-title'>It's a Celebration of Harvest</h3><p id='' class='whywelove-text'>We love Beaujolais Nouveau Day because it celebrates the end of harvest. It's not just about the wine, it's about recognizing the hard work that went into producing it. It's a beautiful juxtaposition of the end of something and the beginning of another - the end of harvest season and the arrival of a fresh new wine.</p></div></div><div id='' class='whywelove-item'><div id='' class='whywelove-letter-cont'><div class='whywelove-letter'>B</div></div><div id='why-we-love-main-cont'><h3 id='' class='whywelove-title'>French Tradition and Culture</h3><p id='' class='whywelove-text'>Beaujolais Nouveau Day allows us to participate in a historic French tradition. Whether you're hosting a tasting party, crafting traditional French dishes, or engaging in a wine bar crawl, participating in Beaujolais Nouveau Day means you're partaking in a time-honored French custom.</p></div></div><div id='' class='whywelove-item'><div id='' class='whywelove-letter-cont'><div class='whywelove-letter'>C</div></div><div id='why-we-love-main-cont'><h3 id='' class='whywelove-title'>Bringing People Together</h3><p id='' class='whywelove-text'>Beaujolais Nouveau Day is about appreciating the fresh new wine, but more than that, it’s about coming together with friends and family. Whether in person or virtually, this day brings people together to celebrate and enjoy each other's company, and that's something we can all toast to!</p></div></div>
<div class='facts-item'><div class='facts-header'><h3 class='facts-number'>1</h3></div><div class='facts-text-wrapper'><h3 class='facts-title'>Beaujolais Nouveau is Fermented for only a Few Weeks</h3><p class='facts-text'>To ensure the wine is ready for its November release, Beaujolais Nouveau undergoes a quick fermentation process, only lasting between six and eight weeks, making it extremely fresh and fruity.</p></div></div><div class='facts-item'><div class='facts-header'><h3 class='facts-number'>2</h3></div><div class='facts-text-wrapper'><h3 class='facts-title'>The Wine's Release Time was Once Determined by Church Bells</h3><p class='facts-text'>Before exact release dates were established, the release of Beaujolais Nouveau was marked by the ringing of church bells at midnight, signaling that the wine was ready for consumption.</p></div></div><div class='facts-item'><div class='facts-header'><h3 class='facts-number'>3</h3></div><div class='facts-text-wrapper'><h3 class='facts-title'>The Race to Paris with Beaujolais Nouveau</h3><p class='facts-text'>In the past, there was a competition among producers to see who could reach the markets of Paris first with their new wine. This fun tradition contributed to the overall festive atmosphere of the event.</p></div></div><div class='facts-item'><div class='facts-header'><h3 class='facts-number'>4</h3></div><div class='facts-text-wrapper'><h3 class='facts-title'>Beaujolais Nouveau Traditionally Accompanies Lyon's Festival of Lights</h3><p class='facts-text'>In Lyon, Beaujolais Nouveau is an essential ingredient of the Festival of Lights (Fête des Lumières), a major event held in early December, where the new wine warms the cheerful crowds.</p></div></div><div class='facts-item'><div class='facts-header'><h3 class='facts-number'>5</h3></div><div class='facts-text-wrapper'><h3 class='facts-title'>Beaujolais Nouveau Day is Celebrated with Festive Labels</h3><p class='facts-text'>Each year, winemakers embrace the festive spirit of Beaujolais Nouveau Day by designing colourful and artistic labels, sometimes even holding competitions to select the best one.</p></div></div>
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