European plant-based food company Alpro, in collaboration with vegan recipe creators BOSH!, launched the observance on March 7, 2018, to encourage people to prioritize plant-based foods for health, ethical, and environmental reasons.
Introduction
Celebrate the power of plants on Plant Power Day on March 7! This day is a time to recognize the amazing benefits that plants have for us, and to appreciate all they do. Plants provide food, fuel, oxygen and medicines - just some of the ways we rely on them in our everyday lives. They also give us shelter, help reduce erosion, protect against climate change and make beautiful landscapes!



