An awareness observance on the first Friday in March raising awareness about colorectal cancer and promoting early screening and prevention to reduce deaths from this highly preventable disease.
Last updated February 26, 2026 · by the
Holiday Calendar Team
Colorectal cancer survivor Anita Mitchell created Dress in Blue Day in 2006 by organizing the first event at her children's school, where students wore blue and donated to awareness efforts. In 2009, she brought the concept to the Colorectal Cancer Alliance, which launched it as a nationwide campaign.
Get ready to rock your favourite shade of azure, navy, sky, or even turquoise on National Dress in Blue Day; a unique national day that falls on the first Friday in March! Started by the Colon Cancer Alliance in 2009, this day is about much more than just flaunting your sense of fashion. It's about raising awareness for colon cancer, a disease that affects thousands of lives each year. Slip into your best blue outfits, invite your friends to do the same, and together, let's bring attention to this important cause. Let's make the world look a little brighter, a little bluer, and let everyone around us see the importance of fighting against colon cancer!
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WHY THIS DAY MATTERS
On National Dress in Blue Day, anyone can participate—from friends and family to colleagues at work or fellow students at school. This sense of community involvement creates a shared experience which is not only fun but also meaningful. Plus, it's an opportunity to use social media for good, spreading the word about an important health issue while engaging in a joyful community activity.
Arguably the most significant reason we love National Dress in Blue Day is the cause it represents. This is not just another color-themed celebration; it's a day dedicated to raising awareness about colon cancer, a disease that affects many people across the globe. Partaking in this day helps educate and inform more people about the disease, which can ultimately save lives.
From sprucing up your everyday outfit with some bold blue accessories to hosting a full-on blue-themed party, the opportunities for creativity and fun style are endless. Whether it's jeans, a dress, a suit or just a wacky accessory, celebrating National Dress in Blue Day is a fun excuse to experiment with fashion and freely express yourself.
An awareness observance in March promoting colorectal cancer prevention and early detection through screening to reduce incidence and mortality.
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Ready to make a difference and step up for Bowel Cancer Month? Join the challenge and get active for 30 days to raise awareness and funds.
