No founder, sponsoring organisation or establishing record has been identified for National Charlie Day. It circulates on day-listing and greeting pages rather than through any organised campaign.
Coca had the letter for five years
The United States adopted the Joint Army/Navy alphabet, called "Able Baker" after its first two code words, across all of its military branches in 1941. That list ran Able, Baker, Charlie, Dog, Easy.
Civil aviation then went a different way. A new IATA list came into effect on 1 November 1951 for civil aviation only, and it ran Alfa, Bravo, Coca, Delta, Echo.
NATO reviewed that list and asked for changes to five of its words, Coca among them. On 21 February 1956 NATO Allies were advised that the new alphabet was to take effect in NATO on 1 March. That list runs Alfa, Bravo, Charlie.


