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Levi Strauss Day

On Levi Strauss Day, we honor the inventor of blue jeans and celebrate the enduring fashion statement that has stood the test of time.
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When it is?
February 26
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United States

Put on your favorite pair of jeans and get ready to celebrate Levi Strauss Day on February 26! This day honors the man behind the iconic denim brand, Levi Strauss, who invented the first blue jeans back in 1873. His durable and stylish pants quickly became a hit among miners during the California Gold Rush, and have since become a staple in fashion around the world. So whether you're dressing up or keeping it casual, don't forget to give a nod to Levi Strauss and his contribution to our beloved denim culture on this special day!

History of Levi Strauss Day

Levi Strauss Day Dates

Levi Strauss Day Timeline

<div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>1829</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Levi Strauss' Birth</div><div class='timeline-text'>Levi Strauss was born on February 26 in Buttenheim, Bavaria.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>1853</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Moving to San Francisco</div><div class='timeline-text'>To expand his family's dry goods business, Levi Strauss moved to San Francisco during the California Gold Rush.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>1873</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Creation of Jeans</div><div class='timeline-text'>Levi Strauss and Jacob Davis secured a patent to create work pants strengthened by copper rivets, creating the first blue jeans.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>1886</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Iconic TradeMark</div><div class='timeline-text'>The Two Horse brand leather patch was first used, becoming one of the world's most recognized trademarks.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>1902</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Levi Strauss' Death</div><div class='timeline-text'>Levi Strauss passed away on September 26 but his enduring legacy continues with the jeans named after him.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>1950s - Present</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Global Domination</div><div class='timeline-text'>Throughout the late 20th and early 21st century, Levi's jeans have grown into a global phenomenon and fashion staple, symbolizing coolness and American style everywhere.</div></div></div>

How to Celebrate Levi Strauss Day

<div id='' class='facts-item'><div id='' class='facts-header'><h3 id='' class='facts-number'>1</h3></div><div id='' class='facts-text-wrapper'><h3 id='' class='facts-title'>Throw a denim-themed party</h3><p id='' class='facts-text'>Gather your friends and family for a fun Levi Strauss Day celebration. Encourage everyone to wear their favorite denim outfits and serve classic American dishes like burgers and fries.</p></div></div><div id='' class='facts-item'><div id='' class='facts-header'><h3 id='' class='facts-number'>2</h3></div><div id='' class='facts-text-wrapper'><h3 id='' class='facts-title'>Visit a Levi's museum or store</h3><p id='' class='facts-text'>Spend the day learning about the history of Levi Strauss and his iconic brand by visiting a Levi's museum or flagship store. You can also shop for some new denim pieces to add to your collection.</p></div></div><div id='' class='facts-item'><div id='' class='facts-header'><h3 id='' class='facts-number'>3</h3></div><div id='' class='facts-text-wrapper'><h3 id='' class='facts-title'>Host a denim fashion show</h3><p id='' class='facts-text'>Invite your friends over for a fun fashion show featuring all things denim. Ask everyone to bring their most unique or creative denim outfits and have a contest for the best one.</p></div></div><div id='' class='facts-item'><div id='' class='facts-header'><h3 id='' class='facts-number'>4</h3></div><div id='' class='facts-text-wrapper'><h3 id='' class='facts-title'>Watch a Western movie marathon</h3><p id='' class='facts-text'>In honor of Levi Strauss' contribution to the American West, gather some friends and watch a marathon of classic Western movies. Don't forget to wear your denim to really get into the spirit.</p></div></div><div id='' class='facts-item'><div id='' class='facts-header'><h3 id='' class='facts-number'>5</h3></div><div id='' class='facts-text-wrapper'><h3 id='' class='facts-title'>Create a denim DIY project</h3><p id='' class='facts-text'>Get creative and celebrate Levi Strauss Day by making your own denim project. This could be anything from re-purposing old jeans into a new accessory to customizing a denim jacket with patches and embroidery.</p></div></div>

Why We Love Levi Strauss Day

<div id='' class='whywelove-item'><div id='' class='whywelove-letter-cont'><div class='whywelove-letter'>A</div></div><div id='why-we-love-main-cont'><h3 id='' class='whywelove-title'>It's a celebration of fashion and innovation</h3><p id='' class='whywelove-text'>Levi Strauss Day is a time to honor and recognize the incredible contributions of Levi Strauss to the world of fashion and beyond. His invention of blue jeans revolutionized the clothing industry, and his legacy lives on today.</p></div></div><div id='' class='whywelove-item'><div id='' class='whywelove-letter-cont'><div class='whywelove-letter'>B</div></div><div id='why-we-love-main-cont'><h3 id='' class='whywelove-title'>Comfort meets style</h3><p id='' class='whywelove-text'>Levi's jeans are known for their durability and comfort - they can be dressed up or down, making them a versatile staple in anyone's wardrobe. Plus, with a variety of cuts, sizes, and styles, there's a perfect pair out there for everyone!</p></div></div><div id='' class='whywelove-item'><div id='' class='whywelove-letter-cont'><div class='whywelove-letter'>C</div></div><div id='why-we-love-main-cont'><h3 id='' class='whywelove-title'>It's more than just a brand</h3><p id='' class='whywelove-text'>Levi Strauss has become more than just a brand - it's become an American icon. From celebrities to everyday people, Levi's has been worn by generations and will continue to be a symbol of style and nostalgia for years to come.</p></div></div>

5 Denim-Clad Facts for Levi Strauss Day

<div class='facts-item'><div class='facts-number-wrapper'><p class='facts-number'>1</p></div><div class='facts-core-content'><h3 class='facts-title'>Levi Strauss Was a Philanthropist</h3><p class='facts-content'>In addition to inventing the blue jean, Strauss was known for his generosity. He contributed to several charities, gave to scholarship funds, and funded 28 scholarships at the University of California, Berkeley.</p></div></div><div class='facts-item'><div class='facts-number-wrapper'><p class='facts-number'>2</p></div><div class='facts-core-content'><h3 class='facts-title'>Levi’s Invented the First Denim Jacket in the 1880s</h3><p class='facts-content'>The Type I jacket, characterized by a single pocket and a center-back cinch, was introduced as a companion piece for the company's jeans, expanding their offerings in durable workwear.</p></div></div><div class='facts-item'><div class='facts-number-wrapper'><p class='facts-number'>3</p></div><div class='facts-core-content'><h3 class='facts-title'>The Two-Horse Trademark is One of the Oldest in America</h3><p class='facts-content'>Levi's two-horse trademark, which represents the strength of their copper-riveted jeans, was first used in 1886 and is now one of the oldest continually in use trademarks in American history.</p></div></div><div class='facts-item'><div class='facts-number-wrapper'><p class='facts-number'>4</p></div><div class='facts-core-content'><h3 class='facts-title'>The Term "501" Comes From the Original Lot Number</h3><p class='facts-content'>The now-iconic 501 style indicates the lot number of the original jean and was first assigned in 1890 when Levi's implemented a system to categorize their products.</p></div></div><div class='facts-item'><div class='facts-number-wrapper'><p class='facts-number'>5</p></div><div class='facts-core-content'><h3 class='facts-title'>Levi’s Helped Outfit the 1970s Punk Rock Movement</h3><p class='facts-content'>Levi's jeans were worn by many icons of the '70s punk rock movement, including The Ramones and Patti Smith. This helped to further establish their cultural significance and enduring appeal.</p></div></div>

Levi Strauss Day FAQs

When is Levi Strauss Day?

Levi Strauss Day is celebrated on February 26th every year. In 2024, Levi Strauss Day will occur on a Monday.

Levi Strauss Day Dates



Feb 26



Feb 26



Feb 26



Feb 26



Feb 26


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