At its General Conference in Paris in November 1995, UNESCO unanimously declared April 23 to be World Book and Copyright Day, and the first international observance was held on April 23, 1996, in Barcelona. The date gives global recognition to a books-and-roses tradition that the Official Book Chamber of Catalonia, Spain, had promoted on the same day for decades.
A bookseller's day, born in Spain
Long before UNESCO, the date belonged to Spain. The writer and publisher Vicent Clavel Andrés pushed for a national Day of the Book, and in 1926 a royal decree of King Alfonso XIII created one. Its first date was October 7, then believed to be Cervantes' birthday.
The choice was a marketing instinct as much as a literary one: a fixed day when booksellers could put their wares in the street and readers could be coaxed to buy.
Four years later the day moved. In 1930 Spain shifted the Day of the Book to April 23, the date recorded for Cervantes' death.
The new spring date carried its own romance. April 23 is St George's Day, and in Catalonia that means Sant Jordi: a tradition of giving books and roses, the closest thing the region has to Valentine's Day.



