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White Day

Love is in the air on White Day - don't forget to reciprocate your feelings with some sweet treats and gifts for your significant other!
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March 14
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Mark your calendars for March 14, because it's time to celebrate White Day! This holiday originated in Japan as a way for men to return the favor to women who gave them gifts on Valentine's Day. It's now celebrated in many Asian countries and has become a popular day for couples to show their love and appreciation for each other. So whether you're single or in a relationship, White Day is a day to spread love and kindness to those around you. Let's dive into the history of this special holiday and discover fun ways to celebrate it!

History of White Day

White Day Dates

White Day Timeline

<div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>1978</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>White Day Inception</div><div class='timeline-text'>The holiday was first celebrated in Japan, initiated by the National Confectionery Industry Association as an "answer day" to Valentine's Day.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>1980</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Spreads to South Korea</div><div class='timeline-text'>White Day was first introduced in South Korea by a confectionery company, which marked its beginning in this country.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>1990s</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Expansion to Other Countries</div><div class='timeline-text'>During the 1990s, White Day expanded beyond Japan and South Korea to other Asian countries like China and Taiwan.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>2000s</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>White Day Goes Digital</div><div class='timeline-text'>With the advent of online shopping and social media, White Day started to gain more global recognition as consumers shared their celebrations worldwide.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>2010s</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Cultural Adaptation</div><div class='timeline-text'>As Asian cultures and traditions continue to influence the world, the celebration of White Day becomes more adapted into various societies.</div></div></div>

How to Celebrate White Day

<div id='' class='facts-item'><div id='' class='facts-header'><h3 id='' class='facts-number'>1</h3></div><div id='' class='facts-text-wrapper'><h3 id='' class='facts-title'>Bake white themed desserts</h3><p id='' class='facts-text'>Get creative in the kitchen and bake desserts with a white theme, such as white chocolate cake, coconut macaroons, or vanilla sugar cookies. These treats will be perfect for celebrating White Day.</p></div></div><div id='' class='facts-item'><div id='' class='facts-header'><h3 id='' class='facts-number'>2</h3></div><div id='' class='facts-text-wrapper'><h3 id='' class='facts-title'>Exchange white gifts with friends</h3><p id='' class='facts-text'>Gather some friends and exchange gifts that are all white. This could include candles, flowers, or even something as simple as a white t-shirt. It will be a fun and unique way to celebrate White Day.</p></div></div><div id='' class='facts-item'><div id='' class='facts-header'><h3 id='' class='facts-number'>3</h3></div><div id='' class='facts-text-wrapper'><h3 id='' class='facts-title'>Have a spa day with white treatments</h3><p id='' class='facts-text'>Treat yourself to a relaxing spa day and indulge in treatments that are all white, such as a milk bath, rice face mask, or coconut oil hair treatment. It will be the perfect way to pamper yourself on White Day.</p></div></div><div id='' class='facts-item'><div id='' class='facts-header'><h3 id='' class='facts-number'>4</h3></div><div id='' class='facts-text-wrapper'><h3 id='' class='facts-title'>Make white cocktails</h3><p id='' class='facts-text'>Get creative and mix up some white cocktails to celebrate White Day. You could make a white Russian, mojito, or try your hand at inventing your own white drink.</p></div></div><div id='' class='facts-item'><div id='' class='facts-header'><h3 id='' class='facts-number'>5</h3></div><div id='' class='facts-text-wrapper'><h3 id='' class='facts-title'>Host a white themed dinner party</h3><p id='' class='facts-text'>Gather some friends and have a dinner party with a white theme. This could include all white decorations, attire, and a menu featuring dishes such as chicken alfredo, cauliflower risotto, and mashed potatoes. It will be a memorable way to celebrate White Day with loved ones.</p></div></div>

Why We Love White Day

<div id='' class='whywelove-item'><div id='' class='whywelove-letter-cont'><div class='whywelove-letter'>A</div></div><div id='why-we-love-main-cont'><h3 id='' class='whywelove-title'>It's a celebration of love and friendship</h3><p id='' class='whywelove-text'>White Day is traditionally seen as a day for men to return the favor to women who gave them gifts on Valentine's Day. However, it has evolved into a day to celebrate all types of love and relationships among friends, family, and partners.</p></div></div><div id='' class='whywelove-item'><div id='' class='whywelove-letter-cont'><div class='whywelove-letter'>B</div></div><div id='why-we-love-main-cont'><h3 id='' class='whywelove-title'>It's an opportunity to express gratitude</h3><p id='' class='whywelove-text'>On White Day, it's not just about giving gifts - it's also about expressing gratitude and appreciation for the important people in your life. It's a chance to show someone how much you care about them and value their presence in your life.</p></div></div><div id='' class='whywelove-item'><div id='' class='whywelove-letter-cont'><div class='whywelove-letter'>C</div></div><div id='why-we-love-main-cont'><h3 id='' class='whywelove-title'>The color white symbolizes purity and new beginnings</h3><p id='' class='whywelove-text'>White is often associated with purity, innocence, and new beginnings. On this holiday, we can use this symbolism to celebrate fresh starts and positive intentions in both romantic relationships and friendships.</p></div></div>

5 Uncovered Facts About White Day Celebrations

<div class='facts-item'><div class='facts-header'><h3 class='facts-number'>1</h3></div><div class='facts-text-wrapper'><h3 class='facts-title'>White Day Commemorates Three Times the Return</h3><p class='facts-text'>It is customary in Japan that men give women gifts that are two or three times more valuable than what they received for Valentine's Day, showcasing the rule of sanbai gaeshi - three times the return.</p></div></div><div class='facts-item'><div class='facts-header'><h3 class='facts-number'>2</h3></div><div class='facts-text-wrapper'><h3 class='facts-title'>Marshmallows were the Original White Day Gift</h3><p class='facts-text'>In 1977, a marshmallow company marketed marshmallows as the perfect gift for men to give women on White Day. This marketing success helped to popularize the holiday.</p></div></div><div class='facts-item'><div class='facts-header'><h3 class='facts-number'>3</h3></div><div class='facts-text-wrapper'><h3 class='facts-title'>White Day is Also Celebrated as a Friendship Day</h3><p class='facts-text'>In South Korea, White Day is also a day to acknowledge close friendships. People exchange sweets and other gifts to show appreciation for their friends.</p></div></div><div class='facts-item'><div class='facts-header'><h3 class='facts-number'>4</h3></div><div class='facts-text-wrapper'><h3 class='facts-title'>Types of Gifts Evolved Over Time</h3><p class='facts-text'>While originally marshmallows were popular, over time, gifts have varied from jewelry to white-themed items and even non-material gestures like acts of kindness or love letters.</p></div></div><div class='facts-item'><div class='facts-header'><h3 class='facts-number'>5</h3></div><div class='facts-text-wrapper'><h3 class='facts-title'>Economic Impact of White Day is Significant</h3><p class='facts-text'>In countries like Japan and South Korea, White Day significantly impacts the economy as sales of candy, jewelry, and other gifts tend to soar this day, contributing to the countries' retail sector.</p></div></div>

White Day FAQs

When is White Day?

White Day is celebrated on March 14 every year. In 2024 White Day will occur on a Thursday.

White Day Dates



Mar 14



Mar 14



Mar 14



Mar 14



Mar 14


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