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Welcome the vibrant start of the Spring Festival Golden Week holiday beginning on February 9th! This week of jubilation is filled with boisterous celebrations and cultural delights. Originating in 2000, it is one of the most significant holidays in China, intended to help expand the domestic tourism market and allow people time to make long-distance family visits. The Spring Festival Golden Week crescendos with the Lantern Festival, a magical night of lantern displays, dragon dances, and sweet rice dumplings. So, let's rejoice in the explosion of joy, unity and cultural pride that this week-long celebration brings!
<div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>2000</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Golden Week Origin</div><div class='timeline-text'>The Spring Festival Golden Week was introduced by the Chinese government as a measure to boost domestic tourism.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>2001</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>First Major Bloom</div><div class='timeline-text'>The holiday sees its first major tourist boom, showcasing its potential as a tool to stimulate China's domestic economy.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>2007</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Family Reunions Trend</div><div class='timeline-text'>The emphasis of Golden Week begins shifting towards family reunions rather than mere tourism, leading to massive urban-rural migration within China.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>2012</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Record-Breaking Year</div><div class='timeline-text'>China witnesses record-breaking travel statistics, with over 700 million people reportedly travelling during Golden Week 2012.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>2020</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Impact of COVID-19</div><div class='timeline-text'>The Spring Festival Golden Week sees a significant decline in domestic tourism due to the COVID-19 pandemic, causing a reevaluation and adaptation of the holiday's traditions.</div></div></div>
<div class='facts-item'><div class='facts-header'><h3 class='facts-number'>1</h3></div><div class='facts-text-wrapper'><h3 class='facts-title'>Travel domestically</h3><p class='facts-text'>One of the main purposes of the Golden Week is to stimulate domestic tourism. So this year, consider celebrating by taking a trip to discover the hidden treasures of your own country. Be it nature, culture, or cuisine, there is probably a lot to explore and appreciate right under your nose.</p></div></div><div class='facts-item'><div class='facts-header'><h3 class='facts-number'>2</h3></div><div class='facts-text-wrapper'><h3 class='facts-title'>Participate in glow-in-the-dark activities</h3><p class='facts-text'>The Lantern Festival is one of the highlights of the Golden Week. To celebrate it, gather friends and family for a nighttime lantern release. You can also create other glow-in-the-dark activities such as hula hoop contests or nighttime tag.</p></div></div><div class='facts-item'><div class='facts-header'><h3 class='facts-number'>3</h3></div><div class='facts-text-wrapper'><h3 class='facts-title'>Try the foods of the holiday</h3><p class='facts-text'>Each Chinese festival has its special foods and the Spring Festival Golden Week is no exception. Plan a night where you cook (or order in) Tangyuan (sweet rice dumplings), Yuanxiao (traditional lantern festival dish), or dumplings, all staples of this holiday time.</p></div></div><div class='facts-item'><div class='facts-header'><h3 class='facts-number'>4</h3></div><div class='facts-text-wrapper'><h3 class='facts-title'>Enjoy traditional cultural activities</h3><p class='facts-text'>Golden Week is a time to embrace tradition. Enjoy traditional Chinese dance or music performances, try your hand at Chinese paper cutting or calligraphy, or learn more about the fascinating tales and lore associated with the Spring Festival.</p></div></div><div class='facts-item'><div class='facts-header'><h3 class='facts-number'>5</h3></div><div class='facts-text-wrapper'><h3 class='facts-title'>Focus on family and togetherness</h3><p class='facts-text'>Above all, the Spring Festival Golden Week is a time to be with family and loved ones. Plan family gatherings, games and heartwarming activities that foster closeness and appreciation. Remember, it's not so much about what you do but who you do it with that counts!</p></div></div>
<div id='' class='whywelove-item'><div id='' class='whywelove-letter-cont'><div class='whywelove-letter'>A</div></div><div id='why-we-love-main-cont'><h3 id='' class='whywelove-title'>An Emphasis on Cultural Connection</h3><p id='' class='whywelove-text'>One of the main reasons we love this holiday is because of its deep ties to Chinese culture. It is a week filled with vibrant, traditional festivities like the Lantern Festival, dragon dances, and the making of sweet rice dumplings that teach us about a rich and enduring cultural heritage.</p></div></div><div id='' class='whywelove-item'><div id='' class='whywelove-letter-cont'><div class='whywelove-letter'>B</div></div><div id='why-we-love-main-cont'><h3 id='' class='whywelove-title'>A Time for Family and Togetherness</h3><p id='' class='whywelove-text'>Golden Week encourages spending time with loved ones. Loved ones come together to engage in a myriad of activities from cooking popular holiday dishes to participating in traditional Chinese arts. The focus on family ties and unity is a key reason why we value this holiday so much.</p></div></div><div id='' class='whywelove-item'><div id='' class='whywelove-letter-cont'><div class='whywelove-letter'>C</div></div><div id='why-we-love-main-cont'><h3 id='' class='whywelove-title'>Encouragement to Explore</h3><p id='' class='whywelove-text'>Emphasizing on domestic tourism, people are encouraged to explore their own country during Golden Week. This provides an excellent opportunity to learn more about our local heritage, discover natural wonders, or unearth hidden cultural gems, sparking a sense of adventure and appreciation for our own country.</p></div></div>
<div class='facts-item'><div class='facts-number-wrapper'><p class='facts-number'>1</p></div><div class='facts-core-content'><h3 class='facts-title'>Growth of China's Domestic Tourism Industry Through Golden Week</h3><p class='facts-content'>The introduction of the Spring Festival Golden Week led to a boom in the domestic tourism industry. In fact, the China Tourism Academy reported a yearly increase in domestic tourism revenue during Golden Week.</p></div></div><div class='facts-item'><div class='facts-number-wrapper'><p class='facts-number'>2</p></div><div class='facts-core-content'><h3 class='facts-title'>Golden Week is One of Two Seven-Day National Holidays in China</h3><p class='facts-content'>There are two "Golden weeks" in China - the Spring Festival Golden Week in January or February (depending on Lunar Calendar), and another National Day Golden Week in October. These are considered the longest public holidays in China after the Lunar New Year.</p></div></div><div class='facts-item'><div class='facts-number-wrapper'><p class='facts-number'>3</p></div><div class='facts-core-content'><h3 class='facts-title'>Chunyun, The World's Largest Annual Human Migration Happens During this Time</h3><p class='facts-content'>"Chunyun", also known as the Spring Festival travel season, overlaps with Golden Week. This is considered the world's largest annual human migration where millions of Chinese people travel to their hometowns for family reunions.</p></div></div><div class='facts-item'><div class='facts-number-wrapper'><p class='facts-number'>4</p></div><div class='facts-core-content'><h3 class='facts-title'>Traditional Customs Vary Across Regions</h3><p class='facts-content'>Different parts of China have unique customs during the Spring Festival Golden Week: Northern China is known for its ice lanterns and stilt dance, while dragon and lion dances are popular in Southern China.</p></div></div><div class='facts-item'><div class='facts-number-wrapper'><p class='facts-number'>5</p></div><div class='facts-core-content'><h3 class='facts-title'>Historical Landmarks and Popular Tourist Sites Offering Extended Hours</h3><p class='facts-content'>Many museums, parks, and historical landmarks extend their operating hours during Golden Week, offering night tours for the first time to manage the large number of domestic tourists. The Palace Museum in Beijing is one example that has experimented with night-time openings.</p></div></div>
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