No founder, proclamation or establishing record has been identified for National Veronica Day. One listing site prints a founding year while answering, on the same page, that the founder is not known, and nothing independent supports it.
Two reference works, two opposite orders
Onomastics tells it the other way round. The Online Etymology Dictionary files Veronica as a variant of the Greek Berenike, classical Pherenike, "bringer of victory", and calls the vera icon reading a folk etymology.
So does Behind the Name, which files it as a Latin alteration of Berenice, with the spelling influenced by the church phrase rather than drawn from it.
The apocryphal text leans that way too. Its woman already carries the name and meets no image, and etymonline notes that in the East she was identified as Berenike from an early date.


