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National Tootsie Roll Day

Get ready to indulge in the chewy goodness of Tootsie Rolls on National Tootsie Roll Day - a sweet treat that never goes out of style!

Tuesday

February 2027

Last updated February 7, 2026 · by the Holiday Calendar Team

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YEARLY DATEFebruary 23

OBSERVED INUnited States

CATEGORYFood

SUBCATEGORYCandy

INTRO

Introduction

PHOTO

Get your sweet tooth ready for National Tootsie Roll Day on February 23! This iconic candy has been around since the early 1900s and has become a beloved treat for people of all ages. Did you know that the inventor of the Tootsie Roll, Leo Hirschfield, named it after his daughter's nickname? And during World War II, Tootsie Rolls were added to soldiers' rations because they could withstand extreme temperatures and provided a quick burst of energy. Whether you prefer the classic chocolate flavor or one of the many variations now available, there's no denying that Tootsie Rolls hold a special place in our hearts...and taste buds! So let's celebrate this delicious confection on its very own day!

TIMELINE

National Tootsie Roll Day Timeline

Tootsie Roll Invention

Leo Hirschfield, a New York-based candy maker, introduces the Tootsie Roll, named after his daughter's nickname.

Sweets Company of America

Tootsie Rolls are produced under the newly-formed "Sweets Company of America" after changes to the original company.

Introduction of Tootsie Pop

The Tootsie Roll Pop -- a hard candy lollipop with a Tootsie Roll center -- is invented, adding a new treat to the Tootsie lineup.

Tootsie Rolls in WWII

During World War II, Tootsie Rolls were included in American soldiers' field rations due to their ability to withstand a variety of weather conditions.

Company Renamed to Tootsie Roll Industries"

The Sweets Company of America is renamed Tootsie Roll Industries to better reflect its flagship product.

Celebration of National Tootsie Roll Day

February 23 is officially recognized as National Tootsie Roll Day, celebrating this iconic chewy chocolate candy.

GET INVOLVED

How to Celebrate National Tootsie Roll Day

Bake Tootsie Roll treats

Put a twist on traditional baked goods by incorporating Tootsie Rolls into your recipes. Try making Tootsie Roll brownies, cookies, or even a Tootsie Roll cake!

CREATE

Create Tootsie Roll art

Get creative and use Tootsie Rolls to make sculptures or paintings! This is a fun and unique way to celebrate National Tootsie Roll Day.

HOST

Host a Tootsie Roll taste test

Gather different flavors of Tootsie Rolls and have a blind taste test with your friends and family. See if they can guess the flavors correctly!

HAVE

Have a Tootsie Roll movie night

Pop some popcorn and settle in for a movie night featuring films or TV shows with Tootsie Roll references, such as "E.T." and "The Simpsons."

DONATE

Donate Tootsie Rolls to a charity

Spread some sweetness by donating Tootsie Rolls to a local charity or food bank. It's a great way to celebrate while also giving back to your community.

WHY THIS DAY MATTERS

Why We Love National Tootsie Roll Day

They're versatile in recipes

Tootsie Rolls aren't just a simple candy to enjoy on its own - they can also be used in creative ways to make treats like cake pops, brownies, and even cocktails! National Tootsie Roll Day gives you the perfect excuse to try out some of these delicious recipes.

Tootsie Rolls are a classic treat

Ever since they were introduced in 1896, Tootsie Rolls have been a beloved candy among children and adults alike. They're a staple at Halloween and movie theaters, making them a familiar and nostalgic snack for many.

They come in many flavors

While the original chocolate flavor is the most well-known, Tootsie Roll also offers a variety of other flavors such as vanilla, cherry, strawberry, and more. This allows for some fun taste-testing and trying out new flavors on National Tootsie Roll Day!