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National Moscato Day

Raise a glass and celebrate National Moscato Day! Enjoy the flavor of this sweet Italian wine with friends, family, and great food!

Sunday

May 2027

Last updated February 7, 2026 · by the Holiday Calendar Team

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YEARLY DATEMay 9

OBSERVED INUnited States

CATEGORYFood

SUBCATEGORYAlcohol

INTRO

Introduction

PHOTO

Celebrate National Moscato Day on May 9 with a glass of your favorite sweet wine! This special day has been celebrated since the mid-2000s as a way to commemorate this delicious, fruity wine. Moscato has its origins in Italy, where it was first produced over 500 years ago and is now enjoyed around the world for its unique taste and aroma.

DEALS & OFFERS

2026’s deals have wrapped

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Offers wrapped for 2026

National Moscato Day ran on May 9. Here’s who celebrated with offers this year.

1 brand offered a deal this year

Banks Wines & Spirits

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TIMELINE

National Moscato Day Timeline

Moscato's Origins

Moscato, known in Italy as Moscato d'Asti, began production in the Piedmont region of Italy.

International Trade Begins

During the 18th and 19th centuries, Moscato gained popularity throughout Europe as trade routes expanded.

DOC Standards Established

Italy established Denominazione di origine controllata (DOC) standards, protecting moscato d'Asti's regional authenticity.

Moscato in America

By the 1990s, Moscato began to gain popularity in American markets, revered for its sweet, fruity characteristics.

Pop Culture Influence

Rap and pop music started to reference Moscato in lyrics, furthering its popularity among the younger population.

National Moscato Day's Inception

Originating in the mid-2000s, National Moscato Day became an annual celebration on May 9, dedicated to appreciating this sweet, effervescent wine.

GET INVOLVED

How to Celebrate National Moscato Day

Try a Moscato flight

Visit a local wine bar to try different types of Moscato. You can sample several varietals and learn about the history and flavor profiles behind each one.

MAKE

Make a Moscato sangria

Mix up some fresh fruit and Moscato for a delicious and creative twist on sangria. Add in some sparkling water or Prosecco for a bubbly finish.

PAIR

Pair Moscato with dessert

Moscato is a sweet, light wine that pairs perfectly with desserts like cheesecake, sorbet and fruit tarts. Serve it chilled alongside your favorite sweet treat.

HOST

Host a virtual tasting

Invite some friends over for an online tasting of various Moscato wines from around the world. You can even assign different countries to each guest so everyone can share their knowledge.

MIX

Mix it up

Create something new by mixing some Moscato with other ingredients like juice, soda, or even liqueur to make your own signature cocktail.

WHY THIS DAY MATTERS

Why We Love National Moscato Day

Moscato is affordable

Moscato wines are surprisingly affordable considering the amount of flavor they provide. You don't have to break the bank to enjoy a good bottle of Moscato - just head over to your local wine store or online retail site and pick up one that fits your budget!

Moscato is light & refreshing

One of the best things about Moscato is its light and refreshing flavor. It's not too sweet or heavy, so it's perfect to sip on during hot summer days or cooler fall evenings. Plus, because it comes in both still and sparkling varieties, there are plenty of options to choose from!

Moscato pairs well with food

Moscato is also known to pair nicely with lighter foods like grilled chicken or fish, as well as fruity desserts like peaches and apricots. And if you're having a dinner party, it makes for an excellent aperitif or palate cleanser between courses!