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I Love Reese’s Day

Get ready to indulge in all things peanut butter and chocolate on I Love Reese's Day - the perfect excuse to satisfy your sweet tooth!

Tuesday

May 2027

Last updated February 7, 2026 · by the Holiday Calendar Team

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YEARLY DATEMay 18

OBSERVED INUnited States

CATEGORYFood

SUBCATEGORYCandy

INTRO

Introduction

PHOTO

Get ready to indulge in your love for Reese's on May 18 – aka I Love Reese's Day! This delicious holiday celebrates all things related to the iconic chocolate and peanut butter treat that has been satisfying our sweet cravings since it was first created in 1928. Did you know that Reese's Peanut Butter Cups were originally called "Penny Cups" because they only cost a penny? And now, they are one of the most beloved treats around the world. So grab a handful (or two) of your favorite Reese's products and join in on the celebration of this irresistible combination.

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TIMELINE

I Love Reese’s Day Timeline

Inception of Reese's

H.B. Reese creates the first Reese's Peanut Butter Cup, then known as 'Penny Cups'.

Acquisition by Hershey's

The Hershey Company acquires H.B. Reese Candy Company, securing the future of the Reese's Peanut Butter cup.

Introduction of Reese's Pieces

Hershey's integrates Reese's Pieces into their product lineup, adding more variety to the Reese's brand.

Reese's Puffs Cereal Introduction

General Mills and Hershey's collaborate to introduce Reese's Puffs Cereal, expanding the brand into breakfast foods.

"I Love Reese's Day" Inception

The first "I Love Reese's Day" is celebrated on May 18, anchoring the brand further into popular culture.

WHY THIS DAY MATTERS

How to Celebrate I Love Reese’s Day

Donate Reese's candies to a local charity

Spread the love for Reese's by donating some of your favorite candies to a local charity or food bank. It's a sweet way to celebrate I Love Reese's Day and give back to the community.

Create a Reese's-inspired dessert

Put a twist on your favorite dessert by adding Reese's peanut butter cups. From brownies to cupcakes, the possibilities are endless.

Go on a Reese's scavenger hunt

Hide Reese's candies around your house or neighborhood and have your friends and family go on a scavenger hunt to find them. The winner gets a year's supply of Reese's!

Throw a Reese's-themed party

Invite your friends over for a party filled with Reese's treats and decorations. You can even have a costume contest with the theme "Dress Like Your Favorite Reese's Candy."

Create a Reese's recipe book

Gather all your favorite Reese's recipes and compile them into a homemade recipe book. You can even give it as a gift to other Reese's lovers.

WHY THIS DAY MATTERS

Why We Love I Love Reese’s Day

There are endless ways to enjoy it

Sure, you can just eat a Reese's cup on its own - but why not mix things up and try incorporating it into other treats like cookies, brownies, milkshakes or even pancakes? On I Love Reese's Day, let your imagination run wild and create some mouth-watering treats!

Reese's is a classic treat

Whether it's the classic peanut butter cup or one of their new flavors, Reese's has been a beloved candy for generations. On I Love Reese's Day, we get to celebrate this timeless and delicious treat.

It combines two great flavors

Peanut butter and chocolate - need we say more? The combination of these two flavors in a Reese's cup is simply irresistible. Whether you prefer smooth or crunchy peanut butter, there's a Reese's cup for everyone.