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​Breast Cancer Awareness Month

Month-long awareness observance in October dedicated to breast cancer education and promoting early detection through mammography.

Thursday
1–31
October 2026
Last updated February 26, 2026 · by the Holiday Calendar Team
Have an update or spot an error?
YEARLY DATEAll of October
OBSERVED INUnited States
CATEGORYAwareness
SUBCATEGORYCancer
ORIGIN

American Cancer Society

FOUNDING ENTITY
American Cancer Society
FIRST OBSERVED
1985
HOW THE HOLIDAY CAME TO BE

The American Cancer Society co-founded it in 1985 in partnership with Imperial Chemical Industries as a week-long campaign to promote mammography for early detection. It expanded to a full month and became an international observance symbolized by the pink ribbon.

ACS Official Pressroomvia pressroom.cancer.org
INTRO

Introduction

October is Breast Cancer Awareness Month and it's time to get involved! This month-long event has been held since 1985, when the Susan G. Komen Foundation began its fight against breast cancer by launching its first Race for the Cure in Dallas, Texas. Since then, millions of people around the world have come together to raise awareness and money for research into this life-threatening disease. From participating in fundraising events to wearing pink ribbons and showing your support online, there are so many ways you can help make a difference this October. Let's join forces and show our collective strength against breast cancer!

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TIMELINE

​Breast Cancer Awareness Month Timeline

First Race for the Cure

The Susan G. Komen Foundation organizes the inaugural Race for the Cure in Dallas, Texas, marking a significant beginning for Breast Cancer Awareness Month.

Pink Ribbons Introduced

The pink ribbon is introduced as a symbol of breast cancer awareness by the Susan G. Komen Foundation, quickly becoming a global symbol for the cause.

White House Goes Pink

For the first time, the White House is illuminated in pink light, symbolizing the national commitment to breast cancer awareness.

Global Landmarks Illuminated

Famous landmarks around the world begin lighting up in pink each October to raise awareness for breast cancer.

Social Media Mobilization

Social media platforms play a tremendous role in spreading awareness, with hashtag campaigns and profile ribbon additions.

GET INVOLVED

How to Celebrate ​Breast Cancer Awareness Month

EDITOR'S PICK

Participate in a fundraising event

Organize or join a fundraising event such as a walk, run, bake sale, car wash, or any other event where you can raise money for breast cancer research.

ATTEND

Attend a breast cancer awareness seminar

Find out what is currently happening in the world of breast cancer with seminars and lectures. These events can help you to stay informed and become better educated about the disease.

WRITE

Write letters to legislators

Write letters to your state and federal legislators to let them know that you support increased funding for breast cancer research, prevention, early detection and education.

VOLUNTEER

Volunteer at a breast cancer organization

Volunteering your time and energy to a local breast cancer organization is a great way to make a difference. There are plenty of opportunities for volunteer work available.

WEAR

Wear pink

Wearing pink during the month of October will show your support for those who are fighting or are affected by breast cancer.

WHY THIS DAY MATTERS

Why ​Breast Cancer Awareness Month is Important

It provides emotional support to those affected

Breast Cancer Awareness Month not only increases knowledge about the disease but also brings together survivors, advocates and supporters around a unifying cause. This can offer individuals facing their own personal struggles comfort and strength in knowing they don't have to face it alone.

It raises awareness of breast cancer

Breast Cancer Awareness Month is an important reminder to people all over the world that breast cancer is a serious issue that affects both women and men. By increasing public understanding of the disease, we are better equipped to spot the signs early and get appropriate treatment if necessary.

It supports research for breast cancer

With increased awareness comes increased donations to organizations that support research into treatments and cures for breast cancer. These donations go a long way in helping scientists find innovative ways to detect and fight the disease, which can ultimately save lives.

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