The American Cancer Society co-founded it in 1985 in partnership with Imperial Chemical Industries as a week-long campaign to promote mammography for early detection. It expanded to a full month and became an international observance symbolized by the pink ribbon.
Introduction
October is Breast Cancer Awareness Month and it's time to get involved! This month-long event has been held since 1985, when the Susan G. Komen Foundation began its fight against breast cancer by launching its first Race for the Cure in Dallas, Texas. Since then, millions of people around the world have come together to raise awareness and money for research into this life-threatening disease. From participating in fundraising events to wearing pink ribbons and showing your support online, there are so many ways you can help make a difference this October. Let's join forces and show our collective strength against breast cancer!



