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Better Breakfast Day

Start your day off right with Better Breakfast Day - whip up a delicious, nutritious breakfast to kickstart your day!

Saturday

September 2026

Last updated February 7, 2026 · by the Holiday Calendar Team

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YEARLY DATESeptember 26

OBSERVED INUnited States

CATEGORYFood

SUBCATEGORYBreakfast

INTRO

Introduction

PHOTO

Get ready to start your day off right on September 26 with Better Breakfast Day! This day is all about recognizing the importance of eating a healthy breakfast and how it can benefit your overall wellbeing. Better Breakfast Day was created in 2014 by the Whole Grains Council and since then has become an annual celebration of nutritious morning meals. Eating a balanced breakfast full of whole grains, fruits, vegetables, and proteins can help give you the energy you need throughout the day and set you up for success. So why not celebrate Better Breakfast Day by having a delicious and nutritious meal?

TIMELINE

Better Breakfast Day Timeline

Breakfast Cereal Invention

James Caleb Jackson, a health reformer, created the first breakfast cereal, named "Granula". It was a healthful option meant to improve digestion.

Jell-O for Breakfast

Inventor Pearle Wait and his wife May trademarked Jell-O, which was later often used as an ingredient in breakfast dishes.

Eggo Frozen Waffles Debut

The Eggo brand released their patented frozen waffles, forever changing the landscape of quick, at-home breakfast options.

Starbucks Founded

The first Starbucks store opened in Seattle, introducing a new trend of coffeehouse breakfast culture across the United States.

Better Breakfast Day Established

The Whole Grains Council created Better Breakfast Day to encourage healthier breakfast choices and emphasize the importance of the morning meal.

GET INVOLVED

How to Celebrate Better Breakfast Day

Make a breakfast smoothie

Making your own smoothie is a great way to get the most nutrition out of your morning meal. Try blending together yogurt, banana, honey, and spinach for a healthy start to the day.

TRY

Try an egg bake

Egg bakes are a great way to get protein and carbs all in one dish. Mix together eggs, bread cubes, cheese, and your favorite veggies, then bake in the oven for a delicious breakfast.

MAKE

Make breakfast tacos

Breakfast tacos are always a hit! Scramble up some eggs and add some bacon, cheese, and salsa for a tasty morning treat.

COOK

Cook up some waffles

Waffles are a classic breakfast staple. Make them from scratch or use store bought waffle mix and top with fresh fruit or syrup.

HAVE

Have an oatmeal bar

Set up an oatmeal bar with all your favorite toppings. Add some sliced bananas, berries, nuts, and honey for the perfect combination of sweet and savory.

WHY THIS DAY MATTERS

Why Better Breakfast Day is Important

Breakfast improves cognitive function

Eating a healthy breakfast every morning can help improve memory and concentration. Studies suggest that children who start their day with a nutritious meal do better in school and show improved focus in the classroom. Adults may also benefit from this boost in brain power.

A good breakfast helps set you up for the day

Starting your day off with a healthy and nutritious breakfast is an important part of maintaining energy levels and keeping your mind sharp throughout the day. Eating a balanced breakfast that includes lean proteins, complex carbohydrates, and healthy fats will give you the fuel you need to stay focused and productive.

Breakfast can reduce obesity

Studies have found that people who eat breakfast on a regular basis are less likely to be overweight or obese than those who skip it. Eating a healthy breakfast helps to control hunger by providing your body with the nutrients it needs to sustain energy levels throughout the day.

Related holidays

Better Breakfast Month

Start your day off right and join in on the celebration of Better Breakfast Month! From fluffy pancakes to hearty omelets, there's something for everyone to enjoy.

National School Breakfast Week

An awareness observance during the first week of March promoting nutritious school breakfasts to help students start the day ready to learn.

The Big Breakfast Day

Rise and shine with The Big Breakfast Day- a day dedicated to indulging in all your favorite breakfast foods, from pancakes to bacon and everything in between!

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THU

Oct 2026