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Get ready to celebrate the power and efficiency of programmatic advertising on November 7, also known as National Programmatic Advertising Day! This day was established to recognize and appreciate the impact that programmatic advertising has had on the digital marketing industry. From its beginnings in the early 2000s, this technology has revolutionized the way ads are bought and sold, allowing for more targeted and personalized campaigns. So let's raise a glass to all the innovative minds behind this game-changing tool and toast to its continued success!
<div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>2000</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Origin of Programmatic Advertising</div><div class='timeline-text'>The concept of programmatic advertising, enabling the process of automated buying and selling of online advertisements, originated around this time.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>2007</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Launch of First Demand-Side Platform</div><div class='timeline-text'>MediaMath, a leading programmatic advertising company, launched the first demand-side platform (DSP), setting the foundation for real-time bidding (RTB).</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>2010</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Rise of Real-Time Bidding</div><div class='timeline-text'>Real-time bidding became a vital part of online advertising, marking a major shift in digital advertising where ads were bought and sold on a per-impression basis in real-time.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>2012</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Mobile Programmatic Advertising</div><div class='timeline-text'>Programmatic buying expanded to mobile domains, enabling advertisers to leverage data to target users across multiple devices.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>2015</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Creation of National Programmatic Advertising Day</div><div class='timeline-text'>To highlight the importance of programmatic advertising in digital marketing, the industry celebrates the first National Programmatic Advertising Day.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>2018</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Expansion into Traditional Media</div><div class='timeline-text'>Programmatic technology began to penetrate traditional media channels like television and radio, marking a significant advance in the advertising industry.</div></div></div>
<div id='' class='facts-item'><div id='' class='facts-header'><h3 id='' class='facts-number'>1</h3></div><div id='' class='facts-text-wrapper'><h3 id='' class='facts-title'>Host a programmatic advertising workshop</h3><p id='' class='facts-text'>Gather a group of colleagues and friends and host a workshop to educate others about the benefits and strategies of programmatic advertising. Share your knowledge and expertise with others in the industry.</p></div></div><div id='' class='facts-item'><div id='' class='facts-header'><h3 id='' class='facts-number'>2</h3></div><div id='' class='facts-text-wrapper'><h3 id='' class='facts-title'>Attend a programmatic advertising conference</h3><p id='' class='facts-text'>Take advantage of National Programmatic Advertising Day by attending a conference or seminar focused on this topic. Network with other professionals and learn about the latest trends and innovations in the world of programmatic advertising.</p></div></div><div id='' class='facts-item'><div id='' class='facts-header'><h3 id='' class='facts-number'>3</h3></div><div id='' class='facts-text-wrapper'><h3 id='' class='facts-title'>Create a programmatic advertising campaign</h3><p id='' class='facts-text'>Put your skills to the test by creating a programmatic advertising campaign for a local business or organization. Use this opportunity to showcase your creativity and knowledge while also helping a business reach their target audience more effectively.</p></div></div><div id='' class='facts-item'><div id='' class='facts-header'><h3 id='' class='facts-number'>4</h3></div><div id='' class='facts-text-wrapper'><h3 id='' class='facts-title'>Celebrate with a programmatic advertising themed party</h3><p id='' class='facts-text'>Invite friends and colleagues over for a programmatic advertising themed party! Serve drinks and snacks with clever names related to programmatic advertising, such as "RTB-tinis" or "Cookie Crunch Mix".</p></div></div><div id='' class='facts-item'><div id='' class='facts-header'><h3 id='' class='facts-number'>5</h3></div><div id='' class='facts-text-wrapper'><h3 id='' class='facts-title'>Take part in a programmatic advertising trivia night</h3><p id='' class='facts-text'>Gather a group of friends and test your knowledge with a programmatic advertising trivia night. Create questions related to the industry and see who comes out on top as the ultimate programmatic advertising expert!</p></div></div>
<div id='' class='whywelove-item'><div id='' class='whywelove-letter-cont'><div class='whywelove-letter'>A</div></div><div id='why-we-love-main-cont'><h3 id='' class='whywelove-title'>It revolutionizes the advertising industry</h3><p id='' class='whywelove-text'>National Programmatic Advertising Day celebrates a game-changing technology that has transformed the way ads are bought and sold. It allows for more targeted and efficient ad placements, making it easier for businesses to reach their desired audience and for consumers to see relevant advertisements.</p></div></div><div id='' class='whywelove-item'><div id='' class='whywelove-letter-cont'><div class='whywelove-letter'>B</div></div><div id='why-we-love-main-cont'><h3 id='' class='whywelove-title'>It promotes transparency and accountability</h3><p id='' class='whywelove-text'>Programmatic advertising relies on data and algorithms to make decisions, which means there is less room for human error or bias. This promotes a more transparent and accountable system, ensuring that advertisers are getting what they paid for and consumers are seeing ads that align with their interests.</p></div></div><div id='' class='whywelove-item'><div id='' class='whywelove-letter-cont'><div class='whywelove-letter'>C</div></div><div id='why-we-love-main-cont'><h3 id='' class='whywelove-title'>It levels the playing field for small businesses</h3><p id='' class='whywelove-text'>In the traditional advertising landscape, larger companies with bigger budgets have an advantage in getting their ads seen by a wider audience. But with programmatic advertising, smaller businesses can compete on a more equal footing, as they have access to the same tools and resources as larger companies.</p></div></div>
<div class='facts-item'><div class='facts-number-wrapper'><p class='facts-number'>1</p></div><div class='facts-core-content'><h3 class='facts-title'>Programmatic advertising spends are on the rise</h3><p class='facts-content'>Global programmatic ad spending was estimated at $129.1 billion in 2019 and is projected to reach $274.5 billion by 2023, showing how businesses across the globe are embracing this form of advertising.</p></div></div><div class='facts-item'><div class='facts-number-wrapper'><p class='facts-number'>2</p></div><div class='facts-core-content'><h3 class='facts-title'>Programmatic advertising increases efficiency</h3><p class='facts-content'>The use of real-time auctions through programmatic advertising reduces the time spent waiting for ad space and allows advertisers to refine their campaigns more quickly and effectively.</p></div></div><div class='facts-item'><div class='facts-number-wrapper'><p class='facts-number'>3</p></div><div class='facts-core-content'><h3 class='facts-title'>Programmatic advertising uses sophisticated machine learning</h3><p class='facts-content'>Artificial intelligence (AI) and machine learning are often implemented in algorithm-based programmatic advertising systems, allowing for continuous optimization of campaigns based on real-time data.</p></div></div><div class='facts-item'><div class='facts-number-wrapper'><p class='facts-number'>4</p></div><div class='facts-core-content'><h3 class='facts-title'>Programmatic advertising can integrate multiple data sources</h3><p class='facts-content'>Programmatic platforms have the ability to merge data from a variety of sources, including first, second, and third-party data, to create a more complete and accurate picture of audiences to target for advertising.</p></div></div><div class='facts-item'><div class='facts-number-wrapper'><p class='facts-number'>5</p></div><div class='facts-core-content'><h3 class='facts-title'>Programmatic advertising offers advanced targeting capabilities</h3><p class='facts-content'>With programmatic advertising, advertisers can use various targeting strategies such as geographical, behavioral, and contextual targeting, delivering a more personalized experience to the audience.</p></div></div>
National Programmatic Advertising Day is celebrated on November 7th every year. In 2024 National Programmatic Advertising Day will occur on a Thursday.
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Nov 7
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2024
Nov 7
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Nov 7
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Nov 7
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