The American Lawyers Public Image Association, founded in 2000 by Fort Lauderdale attorney and legal marketer Nader Anise, began the observance in 2001 and ran it that first year as I Love My Lawyer Day. On 22 October 2015 the council of the American Bar Association's Law Practice Division adopted a measure recognising the first Friday of November as Love Your Lawyer Day, on a proposal from the division's Work/Life Balance Task Force.
A marketer builds an association
Nader Anise practises law in Fort Lauderdale and works as a legal marketer. In 2000 he founded the American Lawyers Public Image Association, whose stated single purpose was promoting a positive public image of lawyers.
A year later ALPIA started a day of its own. It ran under a different name at first, I Love My Lawyer Day, and settled on the first Friday of November. Nothing outside the association's own later accounts documents the fourteen years that followed.
The push came in September 2015. ALPIA declared an International Love Your Lawyer Day for that November, the first time the observance was aimed beyond the United States.


