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National Pet Insurance Month

Protect your furry family members this National Pet Insurance Month - get coverage for unexpected vet bills and peace of mind!

Tuesday

1–30

September 2026

Last updated February 7, 2026 · by the Holiday Calendar Team

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YEARLY DATEAll of September

OBSERVED INUnited States

CATEGORYBusiness

SUBCATEGORYFinancial Literacy

INTRO

Introduction

PHOTO

Get ready to give your beloved furry companions the gift of protection and security as we kick off National Pet Insurance Month on September 1! This annual observance was first created in 2007 by the North American Pet Health Insurance Association to raise awareness about the importance of pet insurance and its benefits. As pet ownership continues to rise, it's crucial for us to ensure that our furry friends receive the best medical care possible without breaking the bank. So let's celebrate this month by learning more about pet insurance and how it can benefit both you and your precious pets!

TIMELINE

National Pet Insurance Month Timeline

First Pet Insurance Policy

Claes Virgin of Sweden is credited with having started the first pet insurance company, issuing policies for livestock.

Pet Insurance Expands

The first dog insurance policy was issued in Sweden, marking an expansion in the types of animals covered by insurance.

Popular Lassie's Insurance

Lassie, the Rough Collie from the popular television show, received the first pet insurance policy in the United States.

National Pet Insurance Month Begins

The North American Pet Health Insurance Association created National Pet Insurance Month to help raise awareness of the importance of pet insurance.

Rise in Pet Insurance Policies

The amount of insured pets in North America greatly increased with over 1.4 million pets insured, signaling a substantial growth in awareness and acceptance of pet insurance.

GET INVOLVED

How to Celebrate National Pet Insurance Month

Get pet insurance for your furry friend

The best way to celebrate National Pet Insurance Month is by actually getting pet insurance for your beloved companion. Take the time to research different plans and find one that fits your budget and your pet's needs.

THROW

Throw a pet insurance party

Gather some friends who also have pets and throw a party to celebrate National Pet Insurance Month! Use this as an opportunity to educate others about the importance of pet insurance and maybe even have a representative from a pet insurance company come and speak to the group.

Share your story on social media

If you already have pet insurance, share your experience with others on social media. You never know, your post might inspire someone else to get coverage for their furry friend.

ATTEND

Attend a pet insurance seminar

Check your local community events or pet stores for any seminars or workshops about pet insurance. This is a great way to learn more about the topic and ask any questions you may have.

VOLUNTEER

Volunteer at a local animal shelter

Spend some time volunteering at a local animal shelter during National Pet Insurance Month. Not only will you be helping out animals in need, but you can also use this as an opportunity to spread awareness about the importance of pet insurance.

WHY THIS DAY MATTERS

Why National Pet Insurance Month is Important

It promotes responsible pet ownership

National Pet Insurance Month also serves as a reminder to potential pet owners about the financial responsibilities that come with having a pet. This encourages them to carefully consider and plan for the costs associated with owning a pet, including medical care.

It protects your furry family members

Pets are beloved members of our families, and just like any other family member, they deserve the best care. National Pet Insurance Month serves as a reminder to pet owners to consider purchasing insurance for their pets so that they can have access to quality medical care when they need it.

It can save you money in the long run

Pet insurance may seem like an additional expense, but in the long run, it can actually save you money. It covers unexpected and sometimes costly veterinary expenses, giving pet owners peace of mind knowing that their pet's health is protected without breaking the bank.

Related holidays

WED

Apr 2026

Business

National Pet Health Insurance Day

Don't let your furry friend's health go unnoticed - celebrate National Pet Health Insurance Day by ensuring they have the best coverage for a happy and healthy life!

National Pet Wellness Month

October is National Pet Wellness Month - time to pamper your furry friends with extra love, treats, and checkups for their health and happiness!

National Lost Pet Prevention Month

Don't let your furry friend go missing! Join us in spreading awareness and taking action during National Lost Pet Prevention Month.

National Animal Safety and Protection Month

It's time to raise awareness and take action for our furry friends during National Animal Safety and Protection Month - let's make a difference together!

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