No founder, organization, proclamation, or campaign for the US National Banana Day on the third Wednesday in April could be documented. The day circulates through holiday-listing sites. A separate Irish marketing campaign called National Banana Day, run by the fruit importer Fyffes since at least 2017 to promote healthy eating, shares the name but is a brand event in Ireland, not the origin of the US observance.
The banana that vanished
For the first half of the twentieth century, the banana most of the world ate was not the Cavendish. It was the Gros Michel, nicknamed "Big Mike," sweeter and hardier in transit. Then came the fungus. Panama disease, a soil-borne wilt, spread through plantations and crippled the Gros Michel through the 1950s. The dominant banana of an era was effectively wiped from the trade.



