Amy Bleuel founded Project Semicolon in 2013 as a social media campaign honoring her father, who died by suicide. The first official World Semicolon Day was held in 2016, using the punctuation mark as a metaphor for choosing to continue one's life story.
From hashtag to global symbol
Bleuel asked participants to draw a semicolon on their wrist, photograph it, and share it online alongside their personal stories of struggling with mental illness, addiction, or suicidal thoughts. The campaign framed the punctuation mark as a metaphor: where an author could have ended a sentence but chose not to, a person could choose to continue their own story.
By 2015, the semicolon tattoo had become one of the most visible grassroots mental health symbols in the world. Photos circulated across Instagram, Twitter, and Facebook, with participants in dozens of countries sharing images of permanent semicolon tattoos. Project Semicolon formalized the movement by incorporating as a 501(c)(3) nonprofit and organizing community events, awareness walks, and fundraising campaigns.



