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World Nutella Day

Celebrate World Nutella Day with your friends! Indulge in delicious recipes featuring the yummy hazelnut spread and enjoy a sweet day together.

Friday

February 2027

Last updated February 7, 2026 · by the Holiday Calendar Team

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YEARLY DATEFebruary 5

OBSERVED INInternationally

CATEGORYFood

SUBCATEGORYChocolate

INTRO

Introduction

PHOTO

Get ready to celebrate World Nutella Day on Feb. 5 with a smile and some delicious chocolate-hazelnut spread! This day was first created in 2007 by an Italian blogger, who wanted to honor the iconic product made of cocoa, hazelnuts and sugar that we all love so much. It has since become a global phenomenon, celebrated around the world each year with recipes, contests and other fun activities dedicated to this yummy treat!

DEALS & OFFERS

2026’s deals have wrapped

See who celebrated this year, and browse offers from past years.

Offers wrapped for 2026

World Nutella Day ran on February 5. Here’s who celebrated with offers this year.

2 brands offered a deal this year

Kolache 360°

Krispy Kreme

See past offers

TIMELINE

World Nutella Day Timeline

Invention of Gianduja

Italian baker Pietro Ferrero invents a paste made of sugar, cocoa and hazelnuts, called Gianduja, which would later become Nutella.

Nutella Gets Its Name

Pietro's son, Michele Ferrero, modifies Gianduja's recipe and launches it under the brand name Nutella.

First World Nutella Day

Italian blogger Sara Rosso declares February 5 as the first World Nutella Day to honor the iconic hazelnut spread.

Ferrero Officially Adopts the Day

Ferrero SpA officially takes over World Nutella Day, promising to take the celebration to new heights on a global scale.

World's Largest Nutella Factory Strike

Employees at the world's largest Nutella factory in France go on strike, briefly threatening global supplies of the beloved spread.

GET INVOLVED

How to Celebrate World Nutella Day

Bake Nutella treats

Try making your own tasty Nutella treats like cookies, brownies, cupcakes or cakes to celebrate World Nutella Day. Your friends and family will love them!

HOST

Host a Nutella party

Gather your friends for a fun Nutella themed party. Get creative with food ideas like Nutella pizza or ice cream sundaes with Nutella topping.

MAKE

Make homemade Nutella

Challenge yourself and your friends to make homemade Nutella using ingredients like hazelnuts, cocoa powder, and honey. You can even customize the flavor by adding different flavors like vanilla extract or cinnamon.

CREATE

Create a Nutella recipe

Come up with your own unique recipe that features Nutella as the star ingredient and share it with your family and friends. Who knows? Maybe it will become an instant classic!

ORGANIZE

Organize a potluck

Invite your friends to bring their favorite dish featuring Nutella and enjoy a delicious meal together! It's a great way to get creative in the kitchen and celebrate World Nutella Day.

WHY THIS DAY MATTERS

Why We Love World Nutella Day

It works as a topping and a dip

Not only does Nutella make a great spreadable topping for toast and other snacks, but it can also work as a sweet dip for fruits like apples and strawberries. For an even more decadent treat, try adding some crushed hazelnuts or chopped dark chocolate into your Nutella dip – YUM!

Nutella is delightfully creamy and indulgent

The incredible sweetness of Nutella combined with its smooth, creamy consistency makes it the perfect treat to indulge in. Whether you spread it on toast or spoon it straight from the jar, you can be sure that every bite will be pure bliss!

It's easy to find

Nutella is widely available in grocery stores and supermarkets around the world. You can also buy it online for added convenience, making it easy for everyone to get their hands on this delicious spread.