National Pet Day was founded in 2006 by pet and family lifestyle expert and animal-welfare advocate Colleen Paige. She built it to celebrate the joy pets bring and to spotlight the many kinds of animals awaiting a home in shelters and rescues, under the motto "Adopt! Don't Shop!"
A cause that needed a champion
American shelters take in millions of dogs and cats each year, and for a long time no one was counting them the same way twice. The animals were real; the data was not.
Welfare advocates pushed adoption as the answer to crowded shelters and to euthanasia. The argument was strong, but it lacked a single day to rally behind and a clear, repeated message to carry it.



