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National No Makeup Day

Embrace your natural beauty this National No Makeup Day - ditch the makeup and show off your gorgeous face!

Monday

April 2027

Last updated February 7, 2026 · by the Holiday Calendar Team

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YEARLY DATEApril 26

OBSERVED INUnited States

CATEGORYStyle

SUBCATEGORYMakeup

INTRO

Introduction

PHOTO

Get ready to celebrate National No Makeup Day on April 26! This special day was created in 2011 as a way to help women feel empowered and confident without makeup. The idea is that by taking away the cosmetics, we can focus more on our natural beauty. It's also an excellent opportunity for us all to take a break from our daily beauty routines and give our skin some much-needed rest and relaxation!

TIMELINE

National No Makeup Day Timeline

Mass Production of Makeup

Cosmetic companies, such as Maybelline, started the mass production of makeup targeted toward everyday women in the early 20th century.

Makeup and Women's Liberation

The Women's Liberation movement of the 1960s challenged traditional beauty norms, with many women opting to wear less makeup as a sign of rebellion.

Rise of the 'Natural' Look

During the late 90s, celebrities like Jennifer Aniston and Kate Moss popularized the 'natural' makeup look, emphasizing minimalism over heavy makeup.

Launch of YouTube Beauty Channels

YouTube launched in 2005, leading to the rise of beauty vloggers who shared makeup tutorials and skincare tips, further popularizing the use of makeup.

First National No Makeup Day

National No Makeup Day was created in 2011 to encourage women to feel confident and empowered without makeup.

Growing Embrace of No-Makeup Trend

Prominent celebrities, like Alicia Keys, started publically embracing and promoting the no-makeup look, arguing for the importance of recognizing natural beauty.

GET INVOLVED

How to Celebrate National No Makeup Day

Go for a nature walk

Take advantage of National No Makeup Day by going out and enjoying nature. Take a hike or go for a long walk and appreciate the beauty around you.

READ

Read a book

Grab your favorite book and relax in a cozy spot. Spend some quality time with yourself without worrying about makeup and enjoy the peace and quiet.

TRY

Try out a new hairstyle

Use the day to experiment with different hairstyles that don't require any makeup. Try braiding, curling, or straightening your hair to give yourself a fresh look.

INDULGE

Indulge in a spa day

Treat yourself to a spa day and pamper yourself. Get a massage, manicure, pedicure, or facial to refresh your skin and make it glow.

TAKE

Take lots of selfies

Snap lots of selfies without makeup to remember this special day! You can also use the pictures as inspiration when you want to go natural on makeup days.

WHY THIS DAY MATTERS

Why We Love National No Makeup Day

It encourages us to be kinder to ourselves

National No Makeup Day provides us with a day of freedom from the unrealistic beauty standards of society. Removing the pressure of feeling like we have to look perfect can help us focus on treating ourselves with kindness and being mindful of our self worth.

It allows us to feel confident and beautiful with our natural features

National No Makeup Day gives us the chance to be proud of our natural beauty and let our real selves shine! It's a reminder that makeup isn't necessary for us to feel good about ourselves, and that we should embrace our unique features.

It encourages self-care and reflection

On National No Makeup Day, it's a good opportunity to take some time for yourself away from the hustle and bustle of everyday life. Take the time to reflect on who you are as a person without makeup or other external influences, and appreciate all your wonderful qualities - both seen and unseen.