National Croc Day has no documented founder or formal establishment record. Crocs, Inc. credits its social-media superfans, a group it calls CrocNation, with first claiming the #NationalCrocDay hashtag in 2017; the company then leaned in, releasing a limited gold clog on October 23, 2018, and later building its month-long Croctober campaign around the date.
The holes did the marketing
Word spread off the water fast. Nurses on long shifts, line cooks, gardeners, and parents found the same thing the boaters had: the foam was cushioned, washable, and oddly comfortable. To lock up the material, Crocs bought Foam Creations in 2004 and kept the resin, branded Croslite, for itself. In February 2006 the company went public on the Nasdaq, pricing its shares at $21. That same year it paid $10 million for Jibbitz, the snap-in charms a Colorado couple, Rich and Sheri Schmelzer, had started making after decorating their kids' clogs.



