An appreciation day on March 19 expressing gratitude to clients, the most valuable part of any business, through discounts, gifts, and personal recognition.
Last updated February 26, 2026 · by the
Holiday Calendar Team
International Client's Day was created in 2010 by Lithuanian entrepreneur Filip Borcov and business associates in Klaipeda, Lithuania, who realized there was no day dedicated to clients. In 2020, Borcov advocated before the Seimas of Lithuania for its inclusion in memorial days, gaining support from 57 members.
Mark your calendars for March 19 because it's time to celebrate International Client's Day! This day is all about acknowledging and appreciating the relationships between businesses and their clients. It was first established in 2010 by an international business coach, and has been observed ever since as a way to highlight the importance of excellent customer service and satisfaction. So whether you're a client or a business owner, let's take this opportunity to show our gratitude for one another and strengthen our professional connections. After all, happy clients make for successful businesses!
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WHY THIS DAY MATTERS
On International Client's Day, businesses have a chance to go above and beyond for their clients, showing them how much they are valued and appreciated. This can be through special deals, personalized gestures, or simply taking the time to thank them for their loyalty. It's a great way to stand out from the competition and leave a lasting impression on clients.
International Client's Day is a chance to reflect on the important role that clients play in the success of any company. Without their support and trust, businesses would not be able to thrive. This day is an opportunity to show appreciation for their loyalty and partnership.
Sometimes it's easy for businesses to get caught up in the day-to-day operations, but International Client's Day serves as a reminder to take a step back and focus on building strong relationships with clients. This can lead to better communication, increased satisfaction, and ultimately, more success for both parties.
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