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Mark your calendars for the second Thursday of November, because it's World Usability Day! This day was first established in 2005 to promote user-centered design and a better understanding of how people interact with technology. It's a great opportunity to learn more about the process of making products and services easier to use, and appreciate how far we've come when it comes to usability. Celebrate this day by sharing your knowledge and experiences with others, or even just by taking some time to reflect on what makes something truly usable. Let's make this World Usability Day one to remember!
<div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>1940s</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Early Usability Studies</div><div class='timeline-text'>The concept of usability started to take shape during World War II and post war times, when experts studied how people interacted with new technologies like radar, computers, and nuclear power.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>1980s</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Human-Computer Interaction Pioneers</div><div class='timeline-text'>Researchers like Donald Norman and Jakob Nielsen began to stress the importance of considering the user’s needs in the design process, further establishing the field of Human-Computer Interaction.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>1990s</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>World Wide Web and Usability</div><div class='timeline-text'>As the World Wide Web rapidly expanded in the 1990s, there was a growing focus on design and usability to ensure ease of browsing and quality of user experience.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>2005</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>First World Usability Day</div><div class='timeline-text'>The Usability Professionals’ Association (now the UXPA-International) established World Usability Day, an event dedicated to raising standards in UX design and increasing awareness of usability end-user satisfaction.</div></div></div><div class='timeline-item'><div class='timeline-left'><div class='timeline-date-text'>2010-Present</div></div><div class='timeline-center'></div><div class='timeline-right'><div class='timeline-text timeline-text-title'>Global Observance of WUD</div><div class='timeline-text'>Year by year, the observance of World Usability Day has spread, reaching more than 40 countries worldwide, making it a truly global event advocating for the application of user-centered design.</div></div></div>
<div id='' class='facts-item'><div id='' class='facts-header'><h3 id='' class='facts-number'>1</h3></div><div id='' class='facts-text-wrapper'><h3 id='' class='facts-title'>Explore usability trends</h3><p id='' class='facts-text'>Take some time to research the major trends in usability. Learn about the latest developments in user experience design and discover how to apply these trends to your own designs.</p></div></div><div id='' class='facts-item'><div id='' class='facts-header'><h3 id='' class='facts-number'>2</h3></div><div id='' class='facts-text-wrapper'><h3 id='' class='facts-title'>Attend a UX conference</h3><p id='' class='facts-text'>Attend a UX conference and share ideas with other professionals in the field. Network with other UX experts and learn from their experiences.</p></div></div><div id='' class='facts-item'><div id='' class='facts-header'><h3 id='' class='facts-number'>3</h3></div><div id='' class='facts-text-wrapper'><h3 id='' class='facts-title'>Create a usability challenge</h3><p id='' class='facts-text'>Create an interesting usability challenge for your team or colleagues. This could involve designing a website, creating a mobile app, or any other task that requires user experience design.</p></div></div><div id='' class='facts-item'><div id='' class='facts-header'><h3 id='' class='facts-number'>4</h3></div><div id='' class='facts-text-wrapper'><h3 id='' class='facts-title'>Teach a UX workshop</h3><p id='' class='facts-text'>Teach a UX workshop and share your knowledge with others. Invite your colleagues to join you and use World Usability Day as an opportunity to educate others on the importance of user experience design.</p></div></div><div id='' class='facts-item'><div id='' class='facts-header'><h3 id='' class='facts-number'>5</h3></div><div id='' class='facts-text-wrapper'><h3 id='' class='facts-title'>Write a blog post</h3><p id='' class='facts-text'>Write a blog post about your experiences with usability design. Share your insights and tips for others who want to learn more about user experience design.</p></div></div>
<div id='' class='whywelove-item'><div id='' class='whywelove-letter-cont'><div class='whywelove-letter'>A</div></div><div id='why-we-love-main-cont'><h3 id='' class='whywelove-title'>It helps spread awareness of usability issues</h3><p id='' class='whywelove-text'>World Usability Day is used to raise awareness about the importance of usability in the development process. By focusing attention on user experience and interface design, more businesses, users and developers are becoming aware of the need for better product design that will improve usability for everyone.</p></div></div><div id='' class='whywelove-item'><div id='' class='whywelove-letter-cont'><div class='whywelove-letter'>B</div></div><div id='why-we-love-main-cont'><h3 id='' class='whywelove-title'>It encourages collaboration</h3><p id='' class='whywelove-text'>World Usability Day is a great way to bring together experts from different disciplines who may not usually work together. By working collaboratively, designers, developers and business owners can pool their knowledge and create the best possible products that deliver an optimal user experience.</p></div></div><div id='' class='whywelove-item'><div id='' class='whywelove-letter-cont'><div class='whywelove-letter'>C</div></div><div id='why-we-love-main-cont'><h3 id='' class='whywelove-title'>It promotes innovation</h3><p id='' class='whywelove-text'>Usability testing can help create innovative products that move beyond just meeting the customer's needs into providing something unexpected that drives delight. By focusing on core user experience principles and testing with real people (as opposed to relying solely on data) World Usability Day encourages experimentation and out of the box thinking!</p></div></div>
<div class='facts-item'><div class='facts-number-wrapper'><p class='facts-number'>1</p></div><div class='facts-core-content'><h3 class='facts-title'>Good User Experience Increases Customer Satisfaction</h3><p class='facts-content'>User-friendly digital products lead to increased customer satisfaction. If users can complete tasks quickly and easily on a website or app, they are more likely to return in the future.</p></div></div><div class='facts-item'><div class='facts-number-wrapper'><p class='facts-number'>2</p></div><div class='facts-core-content'><h3 class='facts-title'>Usability Testing Reduces Development Costs</h3><p class='facts-content'>Conducting usability testing before the full development of a digital product can uncover potential issues early, saving time and money in development costs.</p></div></div><div class='facts-item'><div class='facts-number-wrapper'><p class='facts-number'>3</p></div><div class='facts-core-content'><h3 class='facts-title'>User-centered Design Improves Accessibility for All Users</h3><p class='facts-content'>By focusing on how diverse groups interact with technology, user-centered design ensures digital products are accessible and inclusive for all users, including those with disabilities.</p></div></div><div class='facts-item'><div class='facts-number-wrapper'><p class='facts-number'>4</p></div><div class='facts-core-content'><h3 class='facts-title'>Easy-to-use Digital Products drive Business Success</h3><p class='facts-content'>Digital products that are easy to use have higher conversion rates, which means more revenue for businesses and more satisfied customers.</p></div></div><div class='facts-item'><div class='facts-number-wrapper'><p class='facts-number'>5</p></div><div class='facts-core-content'><h3 class='facts-title'>Usability is Linked to Lower Customer Support Costs</h3><p class='facts-content'>When users can easily find the information they need or complete tasks without difficulty, the demand for customer support can be greatly reduced.</p></div></div>
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