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Singles Day

Calling all single ladies and gents! It's time to treat yourself on Singles Day with some self-love, shopping sprees, and indulgent treats. You deserve it!

Wednesday

November 2026

Last updated February 7, 2026 · by the Holiday Calendar Team

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YEARLY DATENovember 11

OBSERVED INChina

CATEGORYRelationships

SUBCATEGORYRomance

INTRO

Introduction

PHOTO

Get ready to celebrate your independence and singlehood on Singles Day, also known as "Double 11" or "11.11", on November 11! This holiday originated in China in the 1990s as a way for young people to celebrate their single status and has since become a global sensation. On this day, singles often treat themselves to gifts and enjoy fun activities with friends. It's also become a popular shopping holiday, with retailers offering huge discounts and promotions. So whether you're happily single or looking for love, Singles Day is a great opportunity to embrace yourself and have some fun!

TIMELINE

Singles Day Timeline

Birth of Singles Day

A group of students at Nanjing University in China started Singles Day as an anti-Valentine's Day, celebrating being single.

Spread Across China

The holiday gained popularity across China adopted by the online retail platform Taobao.

First Retail Promotion On Singles Day

Alibaba, the Chinese e-commerce giant, started using Singles Day to promote discounts on its online marketplace.

Alibaba Trademarks Singles Day

Alibaba registered "11.11" as a trademark, formalizing Singles Day as a shopping holiday.

Record-Breaking Sales

Alibaba's Singles Day sales surpassed Cyber Monday and Black Friday combined, making it the biggest online shopping day in the world.

Global Recognition

Singles Day became globally recognized, with many international companies participating and offering promotions.

GET INVOLVED

How to Celebrate Singles Day

Treat yourself to a solo spa day

Pamper yourself with a relaxing spa day all to yourself. Book a massage, get a manicure, and indulge in some self-care to celebrate being single and fabulous.

TAKE

Take a solo trip

Use Singles Day as an excuse to plan a solo trip and explore a new city or country on your own terms. Embrace your independence and have an adventure all by yourself.

HOST

Host a singles mixer

Invite all your single friends over for a fun night of mingling and getting to know each other. Who knows, you may even make some new connections and find potential love interests!

TREAT

Treat yourself to a fancy dinner

Splurge on a nice dinner at a fancy restaurant and enjoy a delicious meal all by yourself. You deserve it!

HAVE

Have a movie marathon

Get cozy and have a movie marathon of your favorite films. No need to compromise on what to watch, it's all up to you on Singles Day.

WHY THIS DAY MATTERS

Why We Love Singles Day

It's celebrated worldwide

Singles Day originated in China and has now become a global phenomenon. This means that people all over the world can come together to celebrate their singleness and spread joy and positivity. So whether you're in Asia, Europe, or the Americas, you can join in on the fun and celebration of being single on this holiday!

It celebrates being single

For those who are single, Singles Day is a celebration of self-love and independence. It's a day to embrace your relationship status and appreciate yourself just as you are.

It's an excuse to treat yourself

On Singles Day, there's no need to wait for someone else to buy you gifts - it's the perfect opportunity to spoil yourself. Whether it's treating yourself to a spa day, buying that dress you've had your eye on, or ordering in your favorite takeout - indulge in some self-care and pampering!

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