National Cat Lady Day was created in 2017 by writer and curator Susan Michals, who had already launched the cat-culture convention CatCon. She founded the day to flip the "cat lady" label from an insult into something women could wear with pride.
A curator decides to reclaim it
The pushback came from inside cat culture. Writer and curator Susan Michals had spent years building a serious platform for cat lovers, curating Cat Art Show LA in 2014 and then launching the convention CatCon in 2015. Its first edition drew some 12,000 attendees.
From that vantage point, the "cat lady" insult looked both ancient and absurd. Michals had watched cat love grow into a thriving creative scene, the opposite of the lonely-and-failed image the phrase implied.



