No documented founder or formal establishment record has been identified. Online holiday listings began featuring the observance around 2020.
A Name That Defined an Era
In 1921, the Washburn-Crosby Company (later General Mills) created the fictional Betty Crocker as a trusted voice for home bakers, selecting the name specifically for its friendly, all-American quality. The character became one of the most recognized brand personas in history, and her name reflected how thoroughly Betty had become embedded in the national identity.
During World War II, actress Betty Grable became the era's most iconic pin-up, with her studio insuring her legs for $1 million. Her fame cemented the name's association with American glamour and resilience during wartime.



