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Everybody Deserves A Massage Week

Unwind and rejuvenate during Everybody Deserves a Massage Week! From warm stone to deep tissue, find your perfect touch of tranquility.

Sunday

19–25

July 2026

Last updated February 7, 2026 · by the Holiday Calendar Team

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YEARLY DATEThird Full Sun-Sat Week in July (ABMP convention)

OBSERVED INUnited States

CATEGORYHealth

SUBCATEGORYAlternative Health

INTRO

Introduction

PHOTO

Mark your calendars for an exceptionally relaxing week as Everybody Deserves A Massage Week kicks off on July 14! Introduced by the Associated Bodywork & Massage Professionals (ABMP), the week encourages wellness and relaxation while appreciating the therapeutic benefits of massage. The history of massage itself stretches back to ancient times, used as a treatment for health and wellbeing across cultures. So indulge with a Swedish or Thai massage, enjoy the soothing warm stone massage or feel rejuvenated with a deep tissue massage and remember, Everybody Deserves A Massage Week isn't just a slogan - it's a well-being movement! So let's embrace this soothing celebration with open arms and relaxed minds. It's time to find your perfect touch of tranquility!

TIMELINE

Everybody Deserves A Massage Week Timeline

Establishment of ABMP

Associated Bodywork & Massage Professionals (ABMP), a leading national association dedicated to the profession, was founded.

Initiation of Massage Week

ABMP establishes Everybody Deserves A Massage Week to advocate for the therapeutic benefits of massage and wellness industries.

Increased Public Acceptance

Public acceptance and usage of therapeutic massage increased dramatically, indicating shifting societal attitudes towards wellness and self-care.

Economic Impact Report

An economic impact report acknowledged the massage industry as an integral part of the health and wellness sector, contributing billions to the economy.

Pandemic Challenges and Resilience

Despite challenges presented by the COVID-19 pandemic, massage therapists and businesses adapted to continue providing services safely, highlighting the industry's resilience.

GET INVOLVED

How to Celebrate Everybody Deserves A Massage Week

Book a spa day

Start the week off right by booking a day at your favorite spa. Treat yourself to a relaxing massage followed by other soothing treatments like a facial or a soak in a hot tub. You deserve it!

GIVE

Give a massage

Why not spread the love? Show someone you care by giving them a massage. Need some help? There are plenty of online tutorials to guide you.

TRY

Try a new type of massage

Expand your horizons and try out a different style of massage you've never had before. Maybe it's Thai, Shiatsu or Reflexology, you might discover your new favorite relaxation technique.

INVEST

Invest in some massage tools

Between professional massage sessions, it's nice to have some tools available at home for those times when tensions rise. A handheld massager, neck, back or foot massager could become your best friend!

LEARN

Learn about the benefits of massage

Invest some time this week in understanding why everybody deserves a massage. Dive into the world of health and wellness to discover how massage therapy can help reduce pain, alleviate stress, improve sleep, and so much more.

WHY THIS DAY MATTERS

Why We Love Everybody Deserves A Massage Week

Encourages learning and discovery

There's always a chance to learn something new during Everybody Deserves a Massage Week. Be it learning a new massage technique online, understanding the science behind the benefits of massages, or even discovering and investing in some new massage tools, there's always an opportunity to learn more about the amazing world of massage therapy.

Promotes wellness and relaxation

Everybody Deserves a Massage Week emphasizes the importance of wellness and relaxation. It invites us to indulge in different types of massages like Swedish, Thai, or most soothing of all, warm stone massages. It is a reminder not to neglect our physical and mental wellbeing and to take time for relaxation.

Brings people together

This week is an opportunity to bond with friends, loved ones or even colleagues by giving one another massages. It fosters care, understanding and is a lovely way to show someone that they are appreciated and that we care about their wellbeing.

Related holidays

SAT

May 2026

Health

Therapeutic Massage Awareness Day

Take a break from the stress and tension of everyday life and indulge in some self-care on Therapeutic Massage Awareness Day. Your mind and body will thank you!

Holistic Therapy Day

Take a break and treat yourself to some holistic therapy this #HolisticTherapyDay. Relax, rejuvenate, and renew your mind, body, and spirit!

National Body Care Day

Treat yourself to some much-needed pampering on National Body Care Day - indulge in a relaxing spa day or stock up on luxurious skincare products!

Baby Massage Day

Experience the joy and relaxation of Baby Massage Day, where you can bond with your little one through gentle touch and soothing techniques.

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