For Developers Holiday Deals For Business
Survey Data ·

Favorite Valentines Day Candy by State

Holiday Calendar surveyed 3,000 Americans from Jan 28th - Feb 10th, 2024 to discover each state's favorite Valentine's Day candy.

Favorite Valentines Day Candy by State
Conversation Hearts

Alabama

1.
Conversation Hearts
2.
M&Ms
3.
Chocolate Hearts
Conversation Hearts

Alaska

1.
Conversation Hearts
2.
Heart Shaped Box of Chocolates
3.
Cinnamon Bears
Cinnamon Bears

Arizona

1.
Cinnamon Bears
2.
Hershey's Kisses
3.
Chocolate Roses
Chocolate Roses

Arkansas

1.
Chocolate Roses
2.
Conversation Hearts
3.
Heart Shaped Box of Chocolates
Hershey's Kisses

California

1.
Hershey's Kisses
2.
Lindor White Chocolate
3.
Chocolate Hearts
Cinnamon Bears

Colorado

1.
Cinnamon Bears
2.
Hersheys Kisses
3.
Chocolate Hearts
Hershey's Kisses

Connecticut

1.
Hershey's Kisses
2.
Chocolate Hearts
3.
Conversation Hearts
M&Ms

Delaware

1.
M&Ms
2.
Hershey's Kisses
3.
Conversation Hearts
M&Ms

Florida

1.
M&Ms
2.
Hershey's Kisses
3.
Chocolate Hearts
Lindor White Chocolate

Georgia

1.
Lindor White Chocolate
2.
Hershey's Kisses
3.
Chocolate Hearts
Conversation Hearts

Hawaii

1.
Conversation Hearts
2.
Hershey's Kisses
3.
M&Ms
M&Ms

Idaho

1.
M&Ms
2.
Lindor White Chocolate
3.
Hershey's Kisses
Heart Shaped Box of Chocolates

Illinois

1.
Heart Shaped Box of Chocolates
2.
Chocolate Hearts
3.
Hershey's Kisses
Hershey's Kisses

Indiana

1.
Hershey's Kisses
2.
Chocolate Hearts
3.
Chocolate Roses
Hershey's Kisses

Iowa

1.
Hershey's Kisses
2.
Chocolate Hearts
3.
Cinnamon Bears
Hershey's Kisses

Kansas

1.
Hershey's Kisses
2.
Conversation Hearts
3.
Reese's Hearts
Chocolate Roses

Kentucky

1.
Chocolate Roses
2.
Conversation Hearts
3.
M&Ms
Conversation Hearts

Louisiana

1.
Conversation Hearts
2.
Chocolate Hearts
3.
Cupid Corn
Chocolate Hearts

Maine

1.
Chocolate Hearts
2.
Cinnamon Bears
3.
Lindor White Chocolate
Hershey's Kisses

Maryland

1.
Hershey's Kisses
2.
Chocolate Roses
3.
Lindor White Chocolate
Hershey's Kisses

Massachusetts

1.
Hershey's Kisses
2.
Chocolate Hearts
3.
Chocolate Roses
Hershey's Kisses

Michigan

1.
Hershey's Kisses
2.
Lindor White Chocolate
3.
Chocolate Hearts
Hershey's Kisses

Minnesota

1.
Hershey's Kisses
2.
Chocolate Roses
3.
Conversation Hearts
Chocolate Roses

Mississippi

1.
Chocolate Roses
2.
Conversation Hearts
3.
Heart Shaped Box of Chocolates
Conversation Hearts

Missouri

1.
Conversation Hearts
2.
Hershey's Kisses
3.
Reese's Hearts
M&Ms

Montana

1.
M&Ms
2.
Chocolate Hearts
3.
Cinnamon Bears
M&Ms

Nebraska

1.
M&Ms
2.
Chocolate Hearts
3.
Chocolate Roses
Chocolate Roses

Nevada

1.
Chocolate Roses
2.
Heart Shaped Box of Chocolates
3.
Chocolate Hearts
Chocolate Hearts

New Hampshire

1.
Chocolate Hearts
2.
Heart Shaped Box of Chocolates
3.
Chocolate Roses
Chocolate Hearts

New Jersey

1.
Chocolate Hearts
2.
Hershey's Kisses
3.
Chocolate Roses
M&Ms

New Mexico

1.
M&Ms
2.
Cinnamon Bears
3.
Reese's Hearts
M&Ms

New York

1.
M&Ms
2.
Hershey's Kisses
3.
Lindor White Chocolate
Hershey's Kisses

North Carolina

1.
Hershey's Kisses
2.
Hershey's Kisses
3.
Conversation Hearts
M&Ms

North Dakota

1.
M&Ms
2.
Conversation Hearts
3.
Chocolate Hearts
Hershey's Kisses

Ohio

1.
Hershey's Kisses
2.
Chocolate Hearts
3.
Conversation Hearts
Cinnamon Bears

Oklahoma

1.
Cinnamon Bears
2.
M&Ms
3.
Hershey's Kisses
Hershey's Kisses

Oregon

1.
Hershey's Kisses
2.
Chocolate Hearts
3.
Conversation Hearts
Hershey's Kisses

Pennsylvania

1.
Hershey's Kisses
2.
Lindor White Chocolate
3.
Chocolate Hearts
Chocolate Hearts

Rhode Island

1.
Chocolate Hearts
2.
Conversation Hearts
3.
Cupid Corn
Chocolate Hearts

South Carolina

1.
Chocolate Hearts
2.
Hershey's Kisses
3.
Conversation Hearts
Hershey's Kisses

South Dakota

1.
Hershey's Kisses
2.
Conversation Hearts
3.
Chocolate Hearts
M&Ms

Tennessee

1.
M&Ms
2.
Chocolate Hearts
3.
Reese's Hearts
Hershey's Kisses

Texas

1.
Hershey's Kisses
2.
Lindor White Chocolate
3.
Cinnamon Bears
Cinnamon Bears

Utah

1.
Cinnamon Bears
2.
Conversation Hearts
3.
Hershey's Kisses
M&Ms

Vermont

1.
M&Ms
2.
Hershey's Kisses
3.
Conversation Hearts
M&Ms

Virginia

1.
M&Ms
2.
Hershey's Kisses
3.
Chocolate Hearts
Cinnamon Bears

Washington

1.
Cinnamon Bears
2.
Conversation Hearts
3.
Chocolate Hearts
Conversation Hearts

West Virginia

1.
Conversation Hearts
2.
Cupid Corn
3.
Heart Shaped Box of Chocolates
Reese's Hearts

Wisconsin

1.
Reese's Hearts
2.
Conversation Hearts
3.
Hershey's Kisses
Chocolate Roses

Wyoming

1.
Chocolate Roses
2.
Cupid Corn
3.
Reese's Hearts

About This Study

Methodology

To determine the most popular Valentine's Day candy in each state, Holiday Calendar conducted an online survey of 3,000 Americans between January 28th and February 10th, 2024. Respondents were recruited through a nationally representative online panel and screened to include adults aged 18 and older who reported purchasing or receiving candy for Valentine's Day in at least one of the past three years. The sample was distributed across all 50 states and Washington, D.C., with demographic quotas for age, gender, and relationship status. Respondents were presented with a list of 25 Valentine's-themed and popular candy brands—including conversation hearts, chocolate boxes, chocolate-covered strawberries, and seasonal offerings from major confectioners—and asked to select their single favorite. State-level winners were determined by plurality vote. The survey has an overall margin of error of ±1.8 percentage points at a 95% confidence level.