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Favorite Valentines Day Candy by State

Holiday Calendar surveyed 3,000 Americans from Jan 28th - Feb 10th, 2024 to discover each state's favorite Valentine's Day candy.

Favorite Valentines Day Candy by State, Holiday Calendar
Favorite Valentines Day Candy by State. Holiday Calendar, February 12, 2024. Free to republish with a link back.
National winner
Hershey's Kisses
takes 15 of 50 states
Hershey's Kisses 15
M&Ms 11
Conversation Hearts 6
Cinnamon Bears 5
Chocolate Roses 5
Chocolate Hearts 5
Lindor White Chocolate 1
Heart Shaped Box of Chocolates 1
Reese's Hearts 1

The top five in every state

Ranked first through fifth, 51 states and territories.

Alabama

  1. 1Conversation Hearts
  2. 2M&Ms
  3. 3Chocolate Hearts

Alaska

  1. 1Conversation Hearts
  2. 2Heart Shaped Box of Chocolates
  3. 3Cinnamon Bears

Arizona

  1. 1Cinnamon Bears
  2. 2Hershey's Kisses
  3. 3Chocolate Roses

Arkansas

  1. 1Chocolate Roses
  2. 2Conversation Hearts
  3. 3Heart Shaped Box of Chocolates

California

  1. 1Hershey's Kisses
  2. 2Lindor White Chocolate
  3. 3Chocolate Hearts

Colorado

  1. 1Cinnamon Bears
  2. 2Hersheys Kisses
  3. 3Chocolate Hearts

Connecticut

  1. 1Hershey's Kisses
  2. 2Chocolate Hearts
  3. 3Conversation Hearts

Delaware

  1. 1M&Ms
  2. 2Hershey's Kisses
  3. 3Conversation Hearts

Florida

  1. 1M&Ms
  2. 2Hershey's Kisses
  3. 3Chocolate Hearts

Georgia

  1. 1Lindor White Chocolate
  2. 2Hershey's Kisses
  3. 3Chocolate Hearts

Hawaii

  1. 1Conversation Hearts
  2. 2Hershey's Kisses
  3. 3M&Ms

Idaho

  1. 1M&Ms
  2. 2Lindor White Chocolate
  3. 3Hershey's Kisses

Illinois

  1. 1Heart Shaped Box of Chocolates
  2. 2Chocolate Hearts
  3. 3Hershey's Kisses

Indiana

  1. 1Hershey's Kisses
  2. 2Chocolate Hearts
  3. 3Chocolate Roses

Iowa

  1. 1Hershey's Kisses
  2. 2Chocolate Hearts
  3. 3Cinnamon Bears

Kansas

  1. 1Hershey's Kisses
  2. 2Conversation Hearts
  3. 3Reese's Hearts

Kentucky

  1. 1Chocolate Roses
  2. 2Conversation Hearts
  3. 3M&Ms

Louisiana

  1. 1Conversation Hearts
  2. 2Chocolate Hearts
  3. 3Cupid Corn

Maine

  1. 1Chocolate Hearts
  2. 2Cinnamon Bears
  3. 3Lindor White Chocolate

Maryland

  1. 1Hershey's Kisses
  2. 2Chocolate Roses
  3. 3Lindor White Chocolate

Massachusetts

  1. 1Hershey's Kisses
  2. 2Chocolate Hearts
  3. 3Chocolate Roses

Michigan

  1. 1Hershey's Kisses
  2. 2Lindor White Chocolate
  3. 3Chocolate Hearts

Minnesota

  1. 1Hershey's Kisses
  2. 2Chocolate Roses
  3. 3Conversation Hearts

Mississippi

  1. 1Chocolate Roses
  2. 2Conversation Hearts
  3. 3Heart Shaped Box of Chocolates

Missouri

  1. 1Conversation Hearts
  2. 2Hershey's Kisses
  3. 3Reese's Hearts

Montana

  1. 1M&Ms
  2. 2Chocolate Hearts
  3. 3Cinnamon Bears

Nebraska

  1. 1M&Ms
  2. 2Chocolate Hearts
  3. 3Chocolate Roses

Nevada

  1. 1Chocolate Roses
  2. 2Heart Shaped Box of Chocolates
  3. 3Chocolate Hearts

New Hampshire

  1. 1Chocolate Hearts
  2. 2Heart Shaped Box of Chocolates
  3. 3Chocolate Roses

New Jersey

  1. 1Chocolate Hearts
  2. 2Hershey's Kisses
  3. 3Chocolate Roses

New Mexico

  1. 1M&Ms
  2. 2Cinnamon Bears
  3. 3Reese's Hearts

New York

  1. 1M&Ms
  2. 2Hershey's Kisses
  3. 3Lindor White Chocolate

North Carolina

  1. 1Hershey's Kisses
  2. 2Hershey's Kisses
  3. 3Conversation Hearts

North Dakota

  1. 1M&Ms
  2. 2Conversation Hearts
  3. 3Chocolate Hearts

Ohio

  1. 1Hershey's Kisses
  2. 2Chocolate Hearts
  3. 3Conversation Hearts

Oklahoma

  1. 1Cinnamon Bears
  2. 2M&Ms
  3. 3Hershey's Kisses

Oregon

  1. 1Hershey's Kisses
  2. 2Chocolate Hearts
  3. 3Conversation Hearts

Pennsylvania

  1. 1Hershey's Kisses
  2. 2Lindor White Chocolate
  3. 3Chocolate Hearts

Rhode Island

  1. 1Chocolate Hearts
  2. 2Conversation Hearts
  3. 3Cupid Corn

South Carolina

  1. 1Chocolate Hearts
  2. 2Hershey's Kisses
  3. 3Conversation Hearts

South Dakota

  1. 1Hershey's Kisses
  2. 2Conversation Hearts
  3. 3Chocolate Hearts

Tennessee

  1. 1M&Ms
  2. 2Chocolate Hearts
  3. 3Reese's Hearts

Texas

  1. 1Hershey's Kisses
  2. 2Lindor White Chocolate
  3. 3Cinnamon Bears

Utah

  1. 1Cinnamon Bears
  2. 2Conversation Hearts
  3. 3Hershey's Kisses

Vermont

  1. 1M&Ms
  2. 2Hershey's Kisses
  3. 3Conversation Hearts

Virginia

  1. 1M&Ms
  2. 2Hershey's Kisses
  3. 3Chocolate Hearts

Washington

  1. 1Cinnamon Bears
  2. 2Conversation Hearts
  3. 3Chocolate Hearts

West Virginia

  1. 1Conversation Hearts
  2. 2Cupid Corn
  3. 3Heart Shaped Box of Chocolates

Wisconsin

  1. 1Reese's Hearts
  2. 2Conversation Hearts
  3. 3Hershey's Kisses

Wyoming

  1. 1Chocolate Roses
  2. 2Cupid Corn
  3. 3Reese's Hearts
Methodology

How we ran this poll

Every study on this site is a fresh poll. Here’s exactly how this one was run.

To determine the most popular Valentine's Day candy in each state, Holiday Calendar conducted an online survey of 3,000 Americans between January 28th and February 10th, 2024. Respondents were recruited through a nationally representative online panel and screened to include adults aged 18 and older who reported purchasing or receiving candy for Valentine's Day in at least one of the past three years. The sample was distributed across all 50 states and Washington, D.C., with demographic quotas for age, gender, and relationship status. Respondents were presented with a list of 25 Valentine's-themed and popular candy brands—including conversation hearts, chocolate boxes, chocolate-covered strawberries, and seasonal offerings from major confectioners—and asked to select their single favorite. State-level winners were determined by plurality vote. The survey has an overall margin of error of ±1.8 percentage points at a 95% confidence level.

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Citation
Holiday Calendar, “Favorite Valentines Day Candy by State” (February 2024). https://www.holidaycalendar.io/blog/favorite-vday-candy-by-state

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