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National M&M Day

Make National M&M Day extra special with our delicious recipes, fun activities, and exclusive discounts - it's time to get creative with your candy!

Tuesday

October 2026

Last updated February 7, 2026 · by the Holiday Calendar Team

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YEARLY DATEOctober 13

OBSERVED INUnited States

CATEGORYFood

SUBCATEGORYCandy

INTRO

Introduction

PHOTO

Celebrate National M&M Day on October 13 and indulge in the classic chocolatey treat! The tasty confection has an interesting history that dates back to 1941 when Forrest Mars Sr. created the modern-day version of M&Ms. Since then, they have become a beloved snack around the world and can be found in all sorts of colors, flavors, and sizes! So don't miss out on this fun day dedicated to all things M&M's - it'll surely be a sweet one!

TIMELINE

National M&M Day Timeline

Invention of M&Ms

Forrest Mars Sr., created the modern-day version of M&Ms during the Second World War as a convenient snack for soldiers.

Introduction of Peanut M&Ms

Peanut M&Ms were introduced, offering a crunchy alternative to the original variant and expanding the popular candy line.

Red M&Ms Removal

Responding to public concern over food coloring, Mars removed red M&Ms from their candy lineup.

Red M&Ms Return

Due to popular demand, red M&Ms were reintroduced to the public eight years after their initial removal.

Blue M&Ms Introduced

Blue M&Ms were added to the candy lineup after a global vote, further diversifying the colorful array of this beloved treat.

M&M Themed Stores

The 2000s saw the opening of M&M’s World stores in cities worldwide, showcasing the brand’s popularity and cultural impact.

GET INVOLVED

How to Celebrate National M&M Day

Bake with M&Ms

Whether it's a cake, cookies, brownies or bars, M&Ms are the perfect complement to any recipe! Add them to the batter, sprinkle some on top or mix them in with nuts and other treats for an added crunch.

CREATE

Create your own M&M trail mix

Mix together peanuts, pretzels, raisins and your favorite colors of M&Ms for a sweet and salty snack. You can even add dried fruit and cereal for a special twist.

HOST

Host an M&M taste test

Invite friends over for a fun night of testing out different types of M&Ms! Set up stations with classic milk chocolate, peanut butter and peanut varieties, dark chocolate and more so your guests can compare their favorites.

MAKE

Make an M&M masterpiece

Grab some construction paper and glue to make a colorful piece of art! Create pictures or shapes using different colors and sizes of M&Ms.

SET

Set up an M&M scavenger hunt

Hide small bags of M&Ms around the house or outside in the yard then give your kids clues to help them find them. Make it even more fun by adding riddles to each clue.

WHY THIS DAY MATTERS

Why We Love National M&M Day

M&Ms can be customized

Love customizing things? With M&Ms you can create unique combinations and designs by mixing different colors and varieties! Not only will it look amazing, but it'll also taste amazing too. Plus, you can even have them personalized with your name or a special message for a truly one of a kind experience!

M&Ms are delicious

Everyone loves M&Ms. They're tasty, colorful, and come in so many different flavors that there's something for everyone. Whether you prefer the classic milk chocolate, peanut butter, or crunchy nut variety - it'll be sure to satisfy your sweet tooth!

M&Ms can be shared with friends & family

M&Ms make a great treat to share with friends and family. Whether you're handing them out at birthday parties or just having a bunch of M&Ms around the house to snack on - they'll never fail to bring a smile to everyone's face!