Sponsor, create, or amplify a holiday
Your holiday begins with our $2,500 creation package. Expand your reach with optional survey, content, and promotion add-ons.
Back an established day
Associate your brand with an established holiday and tap into existing search demand, cultural momentum, and built-in traffic.
- One-year sponsorship & premium brand placement
- Brand integration across holiday page content
- CTA links driving traffic to your site or campaign
- Brand inclusion in holiday email announcements
- Full editorial control of content
Launch a day of your own
Base holiday creation package includes everything you need to launch your official holiday.
- Holiday creation & registration
- Holiday announcement email to 405K+ subscribers
- One-year sponsorship & premium placement
- Full editorial control of content
Amplify any holiday
Mix and match add-ons like email announcements, surveys, PR, social content, and influencer partnerships.
- Email announcements to our holiday lovers
- Consumer surveys, polling, and insights reporting
- PR strategy, press releases, and interview booking
- Organic + paid social media creative & scheduling
- Influencer, talent, or partner collaborations
Sponsor or create?
Two set packages put your brand on the calendar. Back an established day, or launch one of your own. Amplification services layer on top of either.
Amplify either package
Custom services scoped and priced to your campaign. Mix and match on top of sponsorship or creation.
When is the right time to launch?
Millions of people see our holidays, and a core group of influencers, media, and businesses use the calendar to plan. The earlier your day is live, the more of those planning cycles it catches.
Brand and content teams mapping the year build your day into their calendars.
Media and campaign teams picking next quarter’s moments find it in their sweep.
Social managers and creators scheduling the month ahead pick it up.
Miss the planning cycles and amplification budget has to do the work organic discovery would have done.
How much does it cost to create a holiday?
New holiday creation starts at $2,500 and includes registration, an email announcement to 405K+ subscribers, and a one-year sponsorship with premium placement. Sponsoring an existing holiday is $2,000 per year, and amplification add-ons are priced per scope.
How long does it take to create an official holiday?
Most holidays go from first consultation to live launch in a few weeks. Timing depends on the date you want to own and how much content and promotion we build around it, we’ll map the schedule in your strategy session.
What kind of exposure can we expect from launching a holiday?
Every new holiday is announced to our 405K+ email subscribers and receives premium placement across high-traffic calendar, category, and date pages. Add-ons like PR, social content, and influencer partnerships extend that reach further.
Can we control the holiday content and branding?
Yes, you keep full editorial control. We draft the holiday’s narrative, page content, and visuals, and you review and approve everything before it goes live.
What’s the difference between the set packages and add-ons?
The set packages cover creation, registration, announcement, and a year of sponsorship. Add-ons layer amplification on top of either: surveys and insights, PR strategy, organic and paid social, and influencer or partner collaborations.
What happens in year two?
The listing persists whether you renew or not, what lapses is promotion, not existence. Renewing placement in later years runs at the sponsorship rate of $2,000 per year. Treat the day as a multi-year asset: put the year-two go/no-go meeting on the calendar before year one even runs. New days almost never spike in year one; they compound.
Own a day on the calendar
Tell us about your brand and we’ll map the right holiday approach: creation, sponsorship, or promotion.