Trusted by 200+ Leading Brands
From Fortune 500 companies to innovative startups, brands across industries have created successful holidays that drive cultural impact, media coverage, and meaningful engagement.
Launching World Frequency Day as a Global Wellness Moment
A new global wellness holiday on 11/11 that invites people to connect through music, live events, and shared mental health rituals.
Building a Brand-Owned Ritual with National Witch Hazel Day
Annual holiday that lets Dickinson educate consumers on natural skincare and anchor witch hazel around a recurring, brand owned date.
Owning the ACV Conversation with National ACV Day
Bragg created National ACV Day to claim category leadership and invite consumers to trade old habits for an apple cider vinegar ritual.
Creating a New Day to Celebrate the Wedding Industry
Wed Society named National Wedding Industry Appreciation Day to give planners and vendors a yearly focal point for recognition, content, and events.
Launching the First Hepatorenal Syndrome Awareness Day
Mallinckrodt launched Hepatorenal Syndrome Awareness Day to spotlight an overlooked condition and create a recurring platform for education and physician outreach.
Defining World Perimenopause Day to Start a Global Conversation
National Menopause Foundation uses World Perimenopause Day to focus global attention on symptoms, stigma, and better care for women.
Owning National Fried Chicken Sandwich Day with a Bold Brand Activation
KFC turned National Fried Chicken Sandwich Day into a tentpole promo that outshined competitors and reinforced its leadership in the category.
Driving Store Traffic with a National Bundt Cake Day Offer
Corner Bakery used National Bundt Cake Day to run a BOGO bundt offer that drove visits and social sharing.
Turning National Shawarma Day into a Brand Wide $7 Experience
Shawarma Press marked National Shawarma Day with a simple nationwide seven dollar offer that encouraged trial and repeat visits.
Using National Dessert Day to Power a Sweepstakes Campaign
Kilwins tied National Dessert Day to a sweepstakes that rewarded fans while driving engagement and list growth.
Owning National Taco Day with Convenience Focused Deals
7 Eleven and Laredo Taco Company activated National Taco Day with craveable deals that made it easy for shoppers to join the celebration.
Bringing Back Special Reserve Nuts for National Nut Day
Planters brought back Special Reserve Peanuts for National Nut Day, turning a niche holiday into a premium product spotlight.
Using a Gen Z Halloween Survey to Tell a Spending Story
First Citizens Bank used a Gen Z Halloween survey on celebration and spend to spark coverage about money habits and financial planning.
Quantifying Candy Spend and Tariff Impact for Halloween
Numerator released Halloween data on candy buying and tariffs, giving media clear stats to explain how prices shape shopper behavior.
Tapping Nostalgia with a National Teddy Bear Day Survey
Build A Bear paired National Teddy Bear Day with a nostalgia survey, showing how many people still keep their childhood stuffed animal.
Linking National Coffee Day to Mental Wellbeing Insights
Nespresso marked National Coffee Day with research on coffee and mental wellbeing, reframing daily coffee as part of emotional health.
Using World Mental Health Day to Question Benefit Effectiveness
Path Forward used World Mental Health Day to ask if workplace mental health benefits actually work, backed by new survey data.
Releasing Landmark Data for Pain Awareness Month
U.S. Pain Foundation released landmark data for Pain Awareness Month, turning the observance into an anchor for policy and patient stories.